West Ham United FC have announced a new partnership with international high-performance tyre brand Tomket Tyres, which thus becomes the Official Tyre Partner of the London-based English professional football club.
The partnership will see Tomket Tyres messaging delivered across LED pitch side perimeter advertising system at London Stadium — home of the West Ham senior men’s team. Tomket Tyres will also benefit from digital and hospitality rights to engage with current and prospective customers on West Ham United matchdays.
Tomket Tyres will use this partnership to connect with the West Ham United fanbase and provide fans with opportunities to experience matchday hospitality packages and win signed merchandise via the official Tomket Tyres social media channels.
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West Ham United FC’s Chief Commercial Officer, Nathan Thompson, said:
“We are really pleased to be partnering with TOMKET at a time of exciting growth and expansion for them. Through our global audience, we will support their push into new territories around the world, as well as growing their awareness in the current market.
“In a competitive tyre market, they have shown a clear dedication to be an industry leader which aligns with our vision as a Club to continue pushing boundaries both on and off the pitch.”
Speaking on the collaboration, TOMKET CEO, Founder and Global Director, Radek Grill, commented:
“Partnering with West Ham United will play a key role in solidifying our position as a market-leading tyre brand. On a personal note, seeing West Ham United win their UEFA Europa Conference League trophy in my home country with two Czech Internationals on the pitch was very special.
“I look forward to working with the Club in continuing to grow TOMKET’s profile both in the Czech Republic and on a global scale.”
Nathan Gould-Martin, Global Director of TOMKET, continued:
“Partnering with West Ham United continues our five-year presence in the Premier League. The partnership has been meticulously planned to enhance our global presence and reward our international partners.
“We look forward to welcoming both new and existing customers to London Stadium across the coming seasons.”
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