Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Burnley Football Club as their sponsors and partners for the 2023–24 season.
Also read
Premier League Sponsors 2023–24
Burnley Sponsors 2021-22
Burnley Sponsors 2020-21
W88
Apart from branding rights, including advertising across Turf Moor—home ground of the Burnley FC men’s team—and digital club channels, the deal also entails W88 working with Burnley FC on community projects and charitable initiatives.
Also read: Premier League teams’ principal shirt sponsors for 2023–24 season
Dude Perfect
The US-based sports and entertainment group was unveiled as the club’s junior and academy official shirt partner for the 2023–24 season in July 2023.
The agreement entails Dude Perfect serving as the front-of-shirt sponsor to not only the Burnley FC academy teams’ matchday shirts but also their junior, infant and babies retail kits.
In August 2023, it was announced that Dude Perfect had made a formal investment into the club.
Vertu Motors
The Gateshead-headquartered British car dealership first partnered with Burnley FC as their Official Car Retailer and the back-of-matchday-shirt sponsor for their senior men’s team in July 2022 on a one-year deal. During this time, Vertu Motors also made a £2,000 donation to Whitehough Outdoor Centre—operated by the club’s charity arm, Burnley FC In The Community—”to help with rising energy costs”.
In August 2023, Burnley FC renewed their partnership with Vertu Motors in a two-year agreement set to run until the end of the 2024–25 season, making the car dealership their Official Automotive Retailer Partner.
BK8
Asian betting operator BK8 first partnered with Burnley FC in August 2022, becoming the Official Training Wear partner of their men’s and women’s teams, whose training wear thus featured the BK8 logo on the front. This deal also entailed BK8 supporting the charity initiatives of Burnley FC in the Community.
In July 2023, the two parties extended their partnership to also cover the 2023–24 season.
GPS Capital Markets
The South Jordan, Utah-based forex trading company was announced as the club’s Official FX (Foreign Exchange) Partner “on an exclusive basis” in August 2023.
The deal sees GPS Capital Markets serve as the title sponsor to the Burnley FC Business Club. The two parties also co-host “B2B events throughout the 2023/24 Premier League campaign, alongside introducing activations in the hospitality suites on matchdays at Turf Moor.” GPS Capital Markets also supports the club’s “execution of all FX transactions and various hedging needs”.
Rapidz
The Singapore-based Web3-focused payment solutions provider was announced as the club’s official blockchain partner on a three-year deal in August 2023.
The deal sees Rapidz serve as the naming rights partner to FanZone at Turf Moor. Fan engagement activations focused on “offering supporters the opportunity to learn more about blockchain and digital finance” are also part of the agreement.
Uphold
The New York-based global Web3 financial platform was announced as the Official Sleeve Partner of the club’s senior men’s team as well as an Official Partner of their senior women’s team in August 2023 in a deal set to cover the 2023–24 season.
Also read: Premier League teams’ sleeve sponsors for 2023–24 season
TikTok
The Chinese video-sharing social media platform was announced as an Official Partner of Burnley FC in July 2021, when the club struck a deal to have their women’s team’s matches broadcast live on the platform, becoming the first professional football club to have such an agreement.
In April 2023, TikTok revealed that the Burnley FC women’s team had “bagged one million views of its TikTok LIVEs”.
Emma – The Sleep Company
The Frankfurt-based sleep solutions provider was announced as the Official Sleep Partner of Burnley FC in June 2023.
Apart from branding rights, the deal entails the Emma Sleep Consultancy programme being made available to the Burnley FC players, which includes “team workshops, one-on-one sessions and ongoing support from Emma’s Sleep Experts, as well as a detailed analysis of each player’s sleep quality, chronobiology, performance, and well-being to create individual sleep profiles and action plans that will ensure the team is truly awakening its best”. Emma and the club are also to collaborate on “seven different in-stadium activities” during the 2023–24 season as well as carry out “interactive initiatives across the Burnley region”.
Destination Sports
Destination Sports is a British sports travel management group based out of Manchester.
Barnfield Construction
Barnfield Construction is also one of Burnley FC’s Official Partners.
The Brierfield-based construction company worked with the club for the redevelopment of their training ground, Gawthorpe Training Ground, which reportedly cost the club £10.6 million, after which Barnfield Construction became the official sponsor of the training ground, which is now known as The Barnfield Training Centre.
Also read: Burnley FC ink Omnia Group Services deal
Howard Rigg Properties
Burnley FC announced a four-year stand sponsorship deal with Howard Rigg Properties in November 2020.
The deal sees the Padiham-based real estate agency’s name be associated with the Bob Lord Stand at Turf Moor.
Soccer Supplement
Apart from branding rights, the deal, covering both the senior (men’s and women’s) and academy setups of the club, sees Soccer Supplement products supplied to the Burnley FC players both pitchside and during training.
Sportfive (Lagardère Sports and Entertainment)
Burnley FC are one of many Premier League partners of Lagardère Sports — a sports and entertainment agency dedicated to delivering innovative solutions to its clients. Lagardère’s partnership sees one of its subsidiaries, Sportfive, serve as an Official Partner to the club.
Youforia
At its core, Youforia aims to work with football clubs to help them enhance fan experiences.
Over the past few seasons, Youforia has been carrying out a case study at Burnley Football Club, in which it has deployed at Turf Moor its proprietary tech to help the club revolutionise their fans’ ticket-booking experience. Clarets fans booking their tickets for either a day or one whole season get to virtually experience the view from a seat of their choosing, as well as their route up to said seat.
On Youforia’s official website, Burnley FC are listed as one of its “ambassadors”.
Advanced Business Solutions
The Slough, Berkshire-based market-focused software solutions and services provider serves as the Official Solutions Partner to the club.
Umbro
Burnley FC signed a three-year deal with Manchester-based sportswear and sports equipment company Umbro in July 2019. The deal came at the back of the Clarets ending their long-term partnership with Puma, which was their official kit supplier since 2010.
Umbro’s distinctive double diamond logo returned on the Burnley FC kits for the first time since the 1980–81 season.
Also read: Premier League clubs and their kit suppliers for the 2023/24 season
Gravity Media
The Watford-based British media solutions provider was announced as an Official Partner of Burnley FC in August 2022.
Apart from branding rights, the deal entails “exploring collaboration opportunities with the Club around content creation, to maximise innovation and creative thinking”.
Pesci Sports
The Alpine, Utah-based American sports tech company, specialising in matchday experience solutions, customer relationship management (CRM) software and data analytics services, has been an Official Partner of Burnley FC since July 2022.
Apart from branding rights, the deal entails the two parties collaborating on “partner initiatives and activations”.
Also read: Burnley FC partner with Roco
Sports Interactive (Football Manager)
Football Manager (FM) is an annually-released football management simulation video game series. It’s a game jointly developed by SEGA (Shinagawa, Tokyo-headquartered Japanese video game developer and publisher) and Sports Interactive (London-headquartered British video game developer).
FM was announced as an Official Partner of Burnley FC in August 2023 on a two-year deal. The partnership entails branding rights at Turf Moor as well as “activations and competitions across digital and social platforms”.
GoE Wellness
The London-based wellness and fitness services provider was announced as the club’s Official Wellness Partner in August 2023.
The deal, apart from in-stadia branding rights for GoE Wellness, also entails “unique activations for fans” at Turf Moor.
Uphold
The New York-based cryptocurrency-focused financial services company was announced as the club’s Official Sleeve Partner in August 2023. The deal covers both the senior men’s and women’s teams of the club.
Primal Strength
Primal Strength is an Uddingston, Scotland-based company specialising in athleisure and gym equipment.
Ahead of the the 2023–24 season, Primal Strength partnered with Burnley FC to launch the “PRIMAL Performance Centre” at their Gawthorpe Hall training complex. Serving as the title sponsor of this centre, Primal also exclusive equips this establishment with its products.
Seat Unique
The London-based online ticket-booking platform was announced as the club’s Official Online Hospitality and Premium Ticket Partner on a three-year deal in June 2023.
Apart from branding rights, the deal sees Seat Unique exclusively offer premium tickets and hospitality packages for matches at Turf Moor.
Also Read
- Tottenham Hotspur FC Sponsors 2023–24
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- Manchester City FC Sponsors 2023–24
- Liverpool FC Sponsors 2023–24
- Aston Villa FC Sponsors 2023–24
- Newcastle United FC Sponsors 2023–24
- Brighton & Hove Albion FC Sponsors 2023–24
- Manchester United FC Sponsors 2023-24
- West Ham United FC Sponsors 2023–24
- Brentford FC Sponsors 2023–24
- Chelsea FC Sponsors 2023–24
- Wolverhampton Wanderers FC Sponsors 2023–24
- Crystal Palace FC Sponsors 2023–24
- Fulham FC Sponsors 2023–24
- Everton FC Sponsors 2023–24
- Nottingham Forest FC Sponsors 2023–24
- AFC Bournemouth Sponsors 2023–24
- Luton Town FC Sponsors 2023–24
- Sheffield United FC Sponsors 2023–24
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