This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Fulham Football Club as their sponsors and partners for the 2023–24 season.
Betting company SBOTOP was announced as a Principal Partner of the club in June 2023 in a deal covering the 2023–24 season.
The agreement sees SBOTOP serve as the front-of-matchday-shirt and training kit sleeve sponsor to the Fulham senior men’s team.
German sportswear giant Adidas has enjoyed a long relationship with Adidas. The two first partnered in 1977, then 1997, and then 2013, the year they have enjoyed a continuous partnership since.
The deal sees Adidas serve as the official kit supplier for the club’s matchday and training wear. It also sees its products sold at Craven Cottage — home of the Fulham senior men’s team.
The global online travel trade marketplace was announced as a Principal Partner of the club and the matchday shirt sleeve sponsor of their senior men’s team in August 2023 on a multi-year deal.
OFFICIAL PARTNERS AND SUPPLIERS
Schaffhausen-headquartered Swiss tech company Acronis signed a three-year deal with Fulham FC in January 2023, becoming their “Strategic #Cyberfit” partner in the process.
The deal, apart from branding rights, entails Acronis “providing its cutting-edge cyber protection solutions and cloud backup service to the club”.
The Knowsley-based sports nutrition brand was announced as the club’s Official Sports Nutrition Supplier in October 2021.
Apart from branding rights, the deal entails Applied Nutrition supplying the club with its products for their senior and academy men’s teams as well as their women’s teams.
The London-based British chain of gyms, swimming pools and leisure facilities first worked with Fulham during the first COVID-19 lockdown in early 2020, when it supplied the club’s players with fitness equipment so they could continue their training sessions at home.
The two parties announced a new partnership in April 2021, making Better Gym the Official Gym and Leisure Centre Provider of the club.
British Mineral Water company Buxton teamed up with Fulham as their Official Hydration & Water Partner ahead of the 2020–21 season.
The deal sees Buxton provide water bottles on the pitch side to the Fulham FC players and staff during matchdays and in the stadium.
CAE Technology Solutions
The Leamington Spa-based British IT infrastructure solutions provider was announced as the Official Technology Solutions Partner of the club in February 2021.
Apart from branding rights, the deal entails CAE helping Fulham in “targeted investments like the design and deployment of the network, Wi-Fi and IT infrastructure for Fulham Pier [a club-associated waterfront destination], whilst also focusing on cost optimisation on day-to-day IT needs” as well as augmenting their IT supply. In return, CAE gets access to Fulham FC’s Business Club, allowing the company to offer its staff and clients a luxurious matchday experience at Craven Cottage. The deal also entails showcasing of CAE products.
British multi-channel clothing retailer Charles Tyrwhitt has served as the official formalwear partner to the Cottagers since 2019.
The deal sees Charles Tyrwhitt provide suits, shirts, shoes, and knitwear to the players and staff for club-related events.
Corney & Barrow
Corney & Barrow signed a deal with Fulham FC as one of their official club suppliers in 2018.
The London-based wine merchant provides wine to all the hospitality areas at Craven Cottage.
The Cardiff-based compression garments manufacturer was announced as an Official Partner of the club in October 2021 on an initial two-year deal.
Apart from branding rights, the deal sees CRX supply its products to the men’s, women’s and academy teams’ players of Fulham FC.
The London-based fintech company, specialising in “international payments, collections, and foreign exchange services”, was announced as the club’s Official FX Transfer Partner in August 2023.
Apart from branding rights, the four-year deal entails Ebury being the “preferred service” of the club for their “UK FX transfers”. Co-branded content featuring players from the Fulham senior men’s team “as well as B2B testimonials and case studies” are also part of the agreement.
The British betting company was announced as an Official Partner of the club in September 2022.
The deal, apart from branding rights, entails “a series of activations and messaging that will bring a sense of fun into the game”.
The Jacksonville, Florida-headquartered global banking solutions provider serves as the Official Payments Technology Provider to the club.
The Iver, Buckinghamshire-based British sustainable energy company was announced as the club’s electric vehicle partner in July 2023 in a deal set to run until the end of the 2024–25 season.
Apart from branding rights, the deal entails GRIDSERVE supplying “a fleet of Tesla Model Y electric cars” to the club, while also “install[ing] charging points at both Craven Cottage and the training ground at Motspur Park.”
A sustainable operator in the coatings industry, El Viso del Alcor, Andalucía-based Spanish company Graphenstone was announced in July 2023 as the Official Paint Supplier of Fulham Pier, following an agreement with Fulham FC.
As far as branding rights are concerned, the deal grants Graphenstone “B2B opportunities, alongside content creation and case studies” across Fulham FC events and spaces, with its sustainable paint products used for development projects at Fulham Pier.
Playermaker is a London-based manufacturer of tracking devices and provider of data-driven fitness and performance solutions. It serves as the Official Academy Player Performance Insights Partner of the club.
Apart from branding rights, the deal sees Playermaker work with the club’s academy setup to help them optimise the performance levels of their players across all age groups. The partnership also entails Playermaker supporting the Fulham FC Foundation, the charity arm of the club, by “providing a number of units for use in the delivery of the[ir] Football & Education programme, which aims to provide secondary school students with a pathway to continue their footballing development”.
Royal Caribbean International
The Miami, Florida-headquartered global cruise holding company was announced as the club’s Official Family Partner for the 2023–24 season in June 2023.
The deal entails front-of-matchday-shirt sponsorship rights for the club’s academy teams as well as back-of-matchday-shirt sponsorship rights for their senior women’s team.
The French shading technology supplier signed a three-season deal with Fulham FC in June 2022 to become one of their Official Partners.
Apart from branding rights, the partnership entails Somfy supporting the club’s Fulham Pier development by supplying them with “an intelligent solar shading system to help create an energy efficient, sustainable space that provides visitors with a user experience focused on wellbeing and comfort”.
Taittinger is a French family-name label that is based out of Reims and produces Champagne. It also serves as an Official Supplier to the club.
The Los Angeles, California-headquartered tech-based natural wellness solutions provider serves as the Official Recovery Technology Partner of the club.
The partnership sees Therabody products made available at the club’s training facilities, with educational and investigation programmes also put in place by the Therabody University to help the players learn more about physical conditioning and innovative recovery solutions.
UTL Group is a four-company group based out of Epping, Essex, specialising in print and document solutions, telecoms, cabling and security solutions.
Fulham onboarded UTL as their Official Managed Print Partner in September 2021 on a three-year deal. Apart from branding rights, the deal entails UTL helping the club “streamline and improve” their printing-oriented business processes. UTL also works with Japanese company Epson to supply print equipment at Motspur Park and Craven Cottage.
The virtual football academy was announced as the club’s official Virtual Football Academy Partner in January 2023 on a two-year deal.
Apart from branding rights, the partnership entails for users of the VIA Academy app “insight into Fulham Football Club’s Category One Academy”, with the club and the platform working on content-creation opportunities and providing “access to VIP insider knowledge and Academy training, through access to Fulham FC Academy players and coaches”.
The Witney-based British digital expense management software provider was announced as the club’s Official Expense Management Provider in July 2021.
Apart from branding rights, the deal sees Webexpenses offer its services to the club and help them “save time, reduce costs and improve visibility of company spend with ease”. The deal also entails creation of case studies detailing the benefits received by Fulham by employing Webexpenses’ expense management software.
The Japanese probiotic drinks brand serves as an official nutrition supplier to the club.
Apart from branding rights, the deal entails Yakult supplying the club with its range of products.