This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Brentford Football Club as their sponsors and partners for the 2023–24 season.
The Worcester-based British home and lifestyle products brand signed a ten-year stadium naming rights deal with the club in July 2022. The Brentford senior men’s team home ground, therefore, is now called the Gtech Community Stadium.
The South African betting firm first signed a two-year deal with the Bees as their Official Betting Partner in November 2020 in an attempt to expand into the British market. The deal granted Hollywoodbets back-of-shirt branding rights on the club’s matchday kits, right below the kit number.
In July 2021, Brentford FC extended this partnership in a new two-year agreement to make Hollywoodbets their Official Principal Partner, granting the betting firm front-of-shirt sponsorship rights for their men’s first-team and B-team matchday kits as well as all adult replica shirts.
In January 2022, it was reported that Hollywoodbets had expanded its partnership with Brentford FC to also become the front-of-shirt sponsor for their training and pre-game apparel as well as the technical staff uniforms.
The Manchester-based British sportswear brand became the official kit supplier of the club ahead of the 2019–20 season, in May 2019, replacing German rival brand Adidas.
The current deal between the two parties, signed in August 2021, is set to run until the end of the 2024–25 season.
The London-based pension solutions provider became the Official Pension Partner of the club and an Official Supporter of Brentford FC Community Sports Trust—the club’s charity arm—in May 2021.
Apart from branding rights, the deal sees the two parties work on several activations and co-branded content. PensionBee also works with the club to help their fans become pension confident.
A new two-year deal was signed between the two parties in July 2023, which made PensionBee the matchday-shirt sleeve sponsor of the Brentford senior men’s team and the front-of-shirt sponsor of their B-team as well as the academy and senior women’s teams and the junior replica kits.
University of West London (UWL)
The public university is a long-time supporter and an Official Stadium Founder Partner of Brentford FC.
The agreement sees the two parties collaborate over several fan engagement activities and community-focused educational programmes.
Since January 2019, UWL also serves as the club’s official sleeve sponsor for their FA Cup matches.
Fuller’s (Asahi Breweries)
Asahi breweries signed a five-year deal with Brentford FC as an Official Stadium Founder Partner for their new home ground in September 2020.
Apart from branding rights, the partnership sees Asahi’s drinking products made available at the Gtech Community Stadium.
One of Asahi’s subsidiaries, the Fuller beer and brewing business, has a long-standing association with the club, going all the way back to 1904, when Fuller donated to Brentford FC one of its apple orchards upon which Griffin Park—the club’s previous home ground—was built.
The North Sydney, New South Wales-based company, providing professional services in the energy, chemicals and resources sectors, announced a partnership with Brentford FC in March 2022, becoming their Official STEAM Partner.
Apart from branding rights at the Gtech Community Stadium, the partnership entails Worley promoting and delivering “an educational programme combining science, technology, engineering, arts and mathematics (STEAM)” to local kids aged eight to eighteen in association with Brentford FC Community Sports Trust.
The London-based foreign exchange consultancy firm became an Official Club Supplier of Brentford FC in September 2018, a deal that saw IFX Payments provide currency exchange support to the club.
The two parties expanded upon their deal in September 2020, making IFX Payments the Official FX Partner of the club.
In August 2021, IFX Payments was announced as an Official Platinum Partner of the club.
Football Manager (FM) is an annually released football management simulator. It’s a game jointly developed by SEGA (Shinagawa, Tokyo-headquartered Japanese video game developer and publisher) and Sports Interactive (London-headquartered British video game developer).
FM was announced as an Official Club Partner of Brentford FC in November 2022. The partnership entails branding rights and a series of co-branded activations, with a fully-licensed Brentford FC featuring in-game in Football Manager.
Operating across the UK and Ireland, online retailer homeware, kitchen, garden and outdoor, pet, office and car products Aosom was announced as an Official Club Partner of Brentford FC in August 2022 in a deal set to cover the seasons 2022–23 and 2023–24.
The deal also sees Aosom serve as an Official Trust Supporter to Brentford FC Community Sports Trust, via which the club carry out local-community-oriented projects.
Stubble & Co.
The British luggage brand was announced as the club’s Official Luggage Partner in August 2023.
Apart from branding rights, the deal entails Stubble & Co. supplying the Brentford men’s players with its range of bags “for team travel and matchday”.
The Vejen-based Danish vegan food products brand was announced as the club’s Official Plant-Based Food Partner in August 2023.
Apart from branding rights for Naturli’, the deal entails “introducing [Brentford FC] fans to the world of plant-based food and cuisine”, with Naturli’ products made available for sampling at select matches featuring the Brentford senior men’s team, “aiming to dispel any doubts about plant-based food”.
The Sydney-headquartered global operations platform was announced as the club’s Official Workplace Operations Partner and Official Sleeve Sponsor in July 2021 on a two-year deal.
Covering both the men’s and the women’s teams of the club, the deal saw SafetyCulture’s logo feature on the left sleeve of Brentford FC’s first-team and B-team matchday kits until the end of the 2022–23 season.
SafetyCulture also works with the club via its operations platform to help them with their day-to-day operations and to provide a “second-to-none matchday experience”.
The London-based furniture company was announced as the Official Contract Furniture Partner of the club in September 2021.
Apart from branding rights, the partnership entails Brunner providing furniture to the hospitality areas at the Gtech Community Stadium.
Construction products manufacturer and supplier Hertings has had a long-time association with Brentford FC. Hertings currently serves the club as one of their Official Club Partners. It has also previously served as their front-of-shirt sponsor for the matchday kits.
The British energy company became the Official Energy Supplier of the club in 2016, a deal that the two parties later renewed in March 2018, ensuring that Utilita oversaw energy supplication to Brentford’s former and current home grounds, Griffin Park and the Gtech Community Stadium, respectively.
Ahead of the 2020–21 season, Utilita acquired the front-of-shirt sponsorship rights for Brentford FC’s matchday kits, replacing real estate developer EcoWorld London, which had been working with the club on their new stadium.
Brentford and Utilita Energy extended their partnership in a new two-year agreement in July 2021, making the energy company a Platinum Partner of the club. This deal saw Utilita Energy serve as the front-of-shirt sponsor for the club’s women’s first-team and B-team matchday kits as well as all child replica shirts until the end of the 2022–23 season, while also focusing on “educating young fans and their families on how to cut energy wastage”.
The London-based fruit and vegetable wholesaler has served as the Official Fruit and Veg Partner to the club since December 2017.
Apart from branding rights, the deal sees Oui Chef provide early morning delivery of fresh produce to the club’s training ground.
London-based IT Managed Support and Security Services company Reliable Networks is a long-time sponsor of Brentford FC and serves as their Official IT Support Partner.
Apart from branding rights, the deal also sees the two parties work on several community initiatives.
Brentford FC last renewed their deal with Reliable Networks in a multi-year agreement in September 2017.
The Shire London
The Seve Ballesteros-designed golf club has served as an Official Club Supplier to Brentford FC since February 2020.
The British eyewear brand was announced as Brentford FC’s Official Eyewear Partner in September 2021.
Apart from branding rights, the partnership entails production of bespoke club-themed sunglasses.
The Hogarth Club
The Chiswick-based fitness club has served as an Official Partner to Brentford FC since November 2018.
The partnership sees The Hogarth Club provide access to its “state-of-the-art” facilities to the club’s first-team players. The two clubs also work together on several fan engagement activities.
The Turmeric Co.
The London-based turmeric functional drinks producer became Brentford FC’s Official Turmeric Supplier in June 2021. The Turmeric Co. supplies its products to the club’s senior and B-team squads.
The British energy drink brand has been the Official Sports Drink of Brentford FC since September 2021.
Apart from branding rights, the deal entails Lucozade supplying its products to the club’s players for their “hydration and performance needs”.
Engesvang-based Family-run Danish workwear and safety footwear manufacturer and supplier Mascot Workwear signed a two-year deal to become the club’s official workwear partner in August 2023.
Apart from branding rights, the deal entails providing clothing to the club staff on matchdays at the Gtech Community Stadium. Collaboration over a content series to highlight the work of the staff is also part of the agreement.
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