Brentford’s data-infused operational proclivities had made them famous well before they made it into the Big Time. Now that they have, everyone’s keen on finding out how they fare against the very best teams in England. Here are their official Club Partners going into the 2021-22 season.
Following are the companies and organisations that are enjoying a strong branding presence across Brentford’s physical and digital assets.
Utilita Energy – The British energy company became the Official Energy Supplier of the club in 2016, a deal that the two parties later renewed in March 2018, ensuring that Utilita oversaw energy supplication to Brentford’s former and current home grounds, Griffin Park and Brentford Community Stadium, respectively. Ahead of the 2020-21 season, Utilia acquired the front-of-shirt sponsorship rights for Brentford’s matchday kits, replacing real estate developer EcoWorld London, who had been working with the club on their new stadium.
Umbro – The Manchester-based British sportswear brand became the official kit supplier of the club ahead of the 2019-20 season, replacing rival German brand Adidas. The partnership between the two parties is currently set to run until 2023.
University of West London – The public university is a long-time supporter and an Official Stadium Founder Partner of Brentford Football Club. The agreement sees the two parties collaborate over several fan engagement activities and community-focused educational programmes. Since January 2019, UWL also serves as Brentford’s official sleeve sponsor for their FA Cup matches.
Fuller’s (Asahi Breweries) – Asahi breweries signed a five-year deal with Brentford FC as an Official Stadium Founder Partner for their new home ground in September 2020. Apart from branding rights, the partnership sees Asahi’s drinking products made available at the new Brentford Community Stadium. One of Asahi’s subsidiaries, the Fuller beer and brewing business, has a long-standing association with the football club, going all the way back to 1904, when Fuller donated to Brentford one of its apple orchards upon which Griffin Park was built.
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Hollywoodbets – The South African betting firm signed a two-year deal with the Bees as their Official Betting Partner last month in an attempt to expand into the British market. The deal grants Hollywoodbets back-of-shirt branding rights on Brentford’s matchday kits, right below the kit number.
Dormeo – The High Wycombe-based sleep solutions provider became Brentford’s Official Sleep Partner in March 2021. Dormeo is set to support the club’s specialised sleep science programme, providing bespoke sleep solutions to the Brentford players for optimised performance both on and off the pitch.
PensionBee – The London-based pension solutions provider became the Official Pension Partner of the club and an Official Supporter of Brentford FC Community Sports Trust in May 2021. Apart from branding rights, the deal is set to see the two parties work on several activations and co-branded content. PensionBee will also work with the club to help their fans become pension confident.
IFX Payments – The London-based foreign exchange consultancy firm became an Official Club Supplier of Brentford Football Club in September 2018, a deal that saw IFX provide currency exchange support to the club. The two parties expanded upon their deal in September 2020, making IFX the Official FX Partner of the club.
Tribus – The Lugano-headquartered Swiss luxury watch brand became the Official Wristwatch partner of Brentford Football Club in September 2020. Apart from branding rights, the partnership sees Tribus manufacture exclusive Brentford-themed watches made from parts from the club’s former home ground, Griffin Park.
Octink – Local display graphics, site hoardings and signage producer and interior solutions provider Octink became the Official Signage Partner of Brentford Football Club in October 2020. The two-year deal sees Octink help the club with signage and display advertising.
Simplexity – The London-based travel agency is the Official Travel Partner of Brentford Football Club since February 2018. The partnership sees Simplexity manage the club’s travels, both domestically and internationally. The two parties further extended their deal in a three-year agreement in September 2020. Simplexity now also sponsors the official highlights package offered by the club’s in-house channel.
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Reliable Networks – London-based IT Managed Support and Security Services company Reliable Networks is a long-time sponsor of Brentford Football Club and serves as their Official IT Support Partner. Apart from branding rights, the deal also sees the two parties work on several community initiatives. Brentford FC last renewed their deal with Reliable Networks in a multi-year agreement in September 2017.
Oui Chef – The London-based fruit and vegetable wholesaler serves as the Official Fruit and Veg Partner to the club since December 2017. The deal sees Oui Chef provide early morning delivery of fresh produce to the club’s training ground.
Referment – The Vauxhall-based fintech recruitment firm is the Official FinTech Recruitment Partner of the club as well as an Official Trust Supporter of Brentford FC Community Sports Trust since July 2021 on a two-year deal.
Ron Smith Recycling – The Hounslow-based family-run waste management company is the Official Waste Management Partner of the club on a two-year deal since July 2021.
Hertings – Construction products manufacturer and supplier Hertings has a long-time association with Brentford Football Club. Hertings currently serves the club as one of their Official Club Partners. It has also previously served Brentford as the front-of-shirt sponsor for their matchday kits.
Tela – British business communication solutions provider Tela serves as an Official Partner and Official Club Supplier to Brentford Football Club since January 2020. The partnership sees Tela extend its services to the club’s operations.
Geoff Neal Group – The Feltham-based family run commercial printing business became an Official Partner of the club in October 2020. The partnership sees Geoff Neal cater to the club’s printing requirements.
The Shire London – The Seve Ballesteros-designed golf club serves as an Official Club Supplier to Brentford Football Club since February 2020.
ACL (Alarm Communication Limited) – The Surrey-based Fire, Security and BEMS (Building Energy Management Systems) specialist company serves as an Official Partner to Brentford Football Club since January 2021, providing its services to the club on a two-year deal.
Openpay – The Melbourne-headquartered Australian fintech company and digital instalments-based payment system serves as an Official Partner to Brentford Football Club since February 2021. The deal allows the Brentford fans avail Openpay’s ‘Buy now, Pay Smarter’ payment option on all online retail purchases from the club store, which allows them to spread the cost of all purchases over £45 over two or three months.
The Turmeric Co. – The London-based turmeric functional drinks producer became the club’s Official Turmeric Supplier on a season-long deal in June 2021. For the entirety of the 2021-22 season, The Turmeric Co. will be supplying its products to Brentford’s senior and B-team squads.
The Hogarth Club – The Chiswick-based fitness club serves as an Official Partner to Brentford Football Club since November 2018. The partnership sees Hogarth provide access of its state-of-the-art facilities to Brentford’s first team players. The two clubs also work together on several fan engagement activities.
The Big Yellow Self Storage Company – The Bagshot-headquartered self-storage company also serves as an Official Partner to Brentford Football Club.