Aston Villa ropes in 8Xbet as regional partner in Asia

Sep 8, 2026

Premier League club Aston Villa has signed a new regional partnership agreement with sports bookmaker 8Xbet who has joined the club as their Official Betting Partner in Asia. The partnership will see both work together on a host of fan engagement initiatives.

A spokesperson for Aston Villa said,

“Following our successful tour of Asia this pre-season, where we were able to enjoy a number of fan activations with supporters in Indonesia, Thailand and Hong Kong, we are excited by the growth opportunities that this partnership with 8Xbet will provide.”

Ryan Li, founder of 8Xbet, commented,

“We are truly delighted to partner with such an iconic footballing club as Aston Villa as their Official Betting Partner in Asia, and we look forward to working with the Club and their fans as we continue the growth of 8Xbet globally through brand presence, exciting initiatives and promotions.”

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