Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across Wolverhampton Wanderers’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
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Wolverhampton Wanderers FC (Wolves) Sponsors 2020-21
PRINCIPAL PARTNER
AstroPay
The London-based online payment service started working with the club in August 2021 and was announced as a Principal Partner and the new front-of-matchday-shirt partner of Wolves in June 2022, ahead of the 2022-23 season.
The shirt sponsorship covers Wolves’ men’s and women’s senior and U23 teams as well as replica kits, with the AstroPay logo also featuring on the playing shirts of the club’s European esports teams.
MAIN PARTNERS
Castore
The Liverpool-headquartered British sportswear brand was announced as Wolves’ new Official Technical Kit Supplier in November 2020, replacing Adidas’ £3m-a-year deal from the start of the 2021-22 season with a deal the club confirmed “boasts the largest technical partner sponsorship fee” in their history.
Castore supplies the club with kits for the players and the non-playing staff, and under license from the sportswear company, Wolves also manufacture and distribute a wide range of replica products as well as training and travel wear.
12BET.com
The online sports-betting platform was announced as a Main Partner and the new matchday-shirt-sleeve sponsor of the club in June 2022, ahead of the 2022-23 season.
Royal Caribbean International
The Miami, Florida-headquartered global cruise holding company was announced as a Main Partner of the club in September 2021 in a deal set to cover the 2021-22 and 2022-23 seasons.
As part of the branding rights, the Royal Caribbean International logo features on the first-team training wear of both the playing and non-playing staff of the club.
GLOBAL PARTNERS
Monster Energy
Carling
Multinational brewing company Molson Coors has a long-term agreement with Wolves which sees its beer brand Carling serve as the Official Beer Partner to the club. As per the deal, Molson Coors has pouring rights for Carling inside Molineux Stadium, Wolves’ home ground.
Bet365
The Stoke-on-Trent-headquartered British online gambling company Bet365 serves as the club’s Official Betting Partner.
Global Reach
Silverbug
IT Support Solutions provider Silverbug is a long-time Official Partner of Wolverhampton Wanderers. Since 2018, the Milton Keynes-based firm has served as the club’s official junior shirt sponsor. It also served as the principal front-of-shirt sponsor for Wolves’ matchday and training kits during the 2015-16 season.
OFFICIAL PARTNERS
Arctic Wolf
Cadbury
The Mondel?z-owned, Uxbridge-based British confectionery brand has been Wolves’ Official Snacking Partner since November 2020. Apart from branding rights, Cadbury supports the local community initiatives run by the Wolves Foundation.
Reconomy
Yogym
University of Wolverhampton
The University of Wolverhampton serves as the Principal Sponsor of Wolves Academy since 2014. The agreement sees the university support the club’s fan engagement activities via the Wolves Foundation along with working with the club to create internships and placement opportunities for its students.
DIS Graphics
The Wolverhampton-based signage design, print, fabrication and installation company has been providing its services to the club as their Official Print Partner since July 2019.
Wednesfield Radio Cars
The Wolverhampton-based family-run taxi service has been the Official Taxi Partner of the club for more than 25 years, with its services including private hire taxis, executive travel, airport travel, multi-seat people carriers and courier services.
