This article contains information regarding the organisations enjoying a strong branding presence across Everton’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
The Curaçao-headquartered online crypto casino and sports betting platform was announced as Everton’s principal front-of-matchday-shirt sponsor with the start of the 2022-23 season in June 2022, as part of a “club-record main partner agreement” that marked the most expensive shirt-sponsorship deal in Everton’s history.
Everton ended their six-year partnership with Umbro to sign a three-year kit deal with Aarhus-headquartered Danish sportswear brand Hummel. Announced in May 2020, the three-year, £10m-a-year deal kicked in with the start of the 2020-21 season.
Everton announced a long-term extension and expansion of their deal with Fanatics in February 2019. This new deal saw the club adopt the global apparel and merchandise company’s v-commerce model, helping them improve fan experience.
The deal also includes plans for a “world class” store at their new stadium. Fanatics already operates Everton’s outlets at Goodison Park, within the city of Liverpool, and the club’s online store.
BOXT is a British smart home heating systems expert based in Leeds, West Yorkshire. The company was announced as the matchday-shirt-sleeve sponsor of the Everton men’s, women’s and U21 teams in August 2022.
Everton signed a deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in August 2021 to launch their own Fan Token.
Via Socios.com, Everton offer their fans a chance to obtain Fan Tokens ($EFC) that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game.
The Maidenhead-headquartered British online-only watch company was announced as the Official Global Timing Partner of the club in June 2022.
Apart from branding rights, the multi-year partnership entails Christopher Ward working with the club to create money-can’t-buy experiences for their fans as well as contributing to their charity arm, Everton in the Community.
Everton signed Newton-le-Willows-based English tyre manufacturer Davanti Tyres as their official global tyre partner in August 2017. The partnership was renewed and expanded in March 2020, providing Davanti increased branding exposure across Everton’s assets.
The London-based turmeric functional drinks producer was announced as an official partner of the club in November 2021, although the club have stated that they had been providing their players with the company’s products for nearly two years before the official partnership was announced. The partnership covers the club’s senior men’s and women’s teams.
The US-based digital jerseys and collectibles platform was announced as an official partner of the club in August 2022.
Apart from the branding rights, the deal entails Fancurve creating digital, officially-licensed club-themed shirts for the Everton fans to wear in the Metaverse. The first collection is set to be released in the last quarter of 2022.
Lucozade Sport serves as the club’s official soft drink partner.
Part of British travel management company Clarity Travel, Clarity Sports was announced as Everton’s Official Team and Business Travel Partner and Match Break Partner in January 2021 on a multi-year deal.
As the club’s Official Team and Business Travel Partner, Clarity oversaw management of Everton’s matchday and business travel plans. As their Match Break Partner, Clarity’s sporting arm Sportsbreaks.com offered the Everton fans “Match Break” packages that included an official ticket and a choice of overnight accommodation for home matches covering all tournaments the Toffees would play in.
Ahead of the 2022-23 season, Sportsbreaks.com was announced as the Official Match Breaks Supplier of the club for the entire season, continuing the role it played the season before.