The multi-year partnership sees Tezos join as the club’s new training kit partner.
Premier League side Manchester United have confirmed a multi-year partnership with global blockchain platform Tezos, which sees the latter become the club’s training kit partner.
The partnership will see United’s first-team players and coaches wear the Tezos-branded training kits. United fans will also be able to experience the Web3 technology via the Tezos blockchain. Tezos will work with United on multiple fan-engagement projects and regularly donate and support the Manchester United Foundation.
Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, commented:
“This is a hugely exciting partnership for Manchester United because it aligns us with one of the most advanced, reliable and sustainable blockchains in an area of technology which promises to truly revolutionise the way that everyone, including the club and our fans, can interact.
“We are especially pleased to be partnering with one of the most eco-friendly blockchains, using technology that is energy-efficient, limits carbon emissions and lowers costs, consistent with the club’s wider efforts to promote environmental sustainability.
“Partnerships are at the core of our strength as a club, supporting the drive for success on the pitch, and we are delighted to welcome Tezos as the latest industry leader to join our family of partners.”
Edward Adlard, Head of Adoption and Business Development, Tezos Ecosystem, added:
“Throughout its history, Manchester United has constantly evolved, with the support of its huge and diverse global community of fans and partners. Tezos will enable Manchester United to use blockchain and Web3 to transform fan, player, team, and partner engagement.
“The decision by the world’s greatest football club to select Tezos as its blockchain of choice is further validation that thoughtful design paired with strong security, low gas fees, and community-led innovation are the essential factors driving the next wave of adoption in the new digital revolution.”