Remington to continue as the club’s Official Electrical Styling Partner.
Premier League club Manchester United have announced an extension of their partnership with personal care brand Remington, which will continue on as the club’s Official Electrical Styling Partner.
The extension of the partnership will see Remington work towards delivering high-impact marketing campaigns and exceptional Remington Manchester United Collection styling products to both Manchester United and Remington fans.
Both clubs initially signed as partners back in 2019, and since then, Remington has created more than 800 different consumer activations that have reached to more than 1.1 billion Manchester United fans around the world.
Nick Cox, Manchester United, Head of Academy, commented:
“Our aim is to help instil confidence across the club’s Academy players as soon as they step through the door.
“These young players are looking to follow in the footsteps of regular first-teamers like Marcus Rashford, Mason Greenwood and Scott McTominay, and from experience, having the confidence to be themselves is just as important as their footballing abilities within our youngest age groups.
“Our role in The Academy is not only to develop the boys as footballers but also into well-rounded human beings who are comfortable and confident in who they are as individuals. We encourage all of them to showcase their style and flair on the training pitch, which helps bring out the best of their abilities but also makes sure they enjoy the experience, too.
“I’m confident that over the coming years, we’ll continue to see exciting young players come through the Academy and into the first team.”
Sean Jefferson, Director of Partnership, Manchester United, added:
“As a global household name, Remington products are synonymous with style and the success of its Manchester United Collection products is testament to this. However, our partnership extends beyond the amazing product range on offer, to creating interesting and exclusive content to engage with our fans, and promoting positive messaging around finding confidence in being you. We are very proud to extend our relationship with Remington and look forward to continuing to build on our successful partnership.”
Tim Wright, Vice President for Appliances at Spectrum Brands Holdings, stated:
“The first three years of our partnership with Manchester United have been incredibly positive and enabled us to engage with fans of the club in exciting and creative ways. Extending the partnership is a fantastic opportunity to continue showcasing the quality and versatility of Remington products to passionate fans of the world’s biggest and most revered sports club.”
Remington and Manchester United have also collaborated on multiple campaigns, and their latest campaign Give the Gift of Style sees Paul Pogba, Jadon Sancho, Edinson Cavani and David de Gea help fans wrap Remington products for the recipients.
Leave a Reply