Aditya ChaudhuriManchester United Football Club (MUFC) have announced an agreement with enterprise e-commerce platform SCAYLE, on-boarding it as their official e-commerce platform partner.
As per the deal, SCAYLE will launch and operate a new dedicated direct-to-consumer (D2C) e-commerce platform for the English professional football club, work to improve customer experience, and also help the club drive sales for their multiple online and mobile points of sale.
Phil Lynch, CEO — Direct to Consumer Products & Experiences, Manchester United FC, said:
“Manchester United is always looking for new and innovative ways to improve our fans’ experience. We are delighted to be partnering with SCAYLE to further enhance our e-commerce offering, delivering an exceptional fan experience through personalisation and a premium best-in-class commerce platform.“
James Holroyd, Chief Commercial Development Officer, Manchester United FC, commented:
“Partnering with SCAYLE represents a significant milestone in our journey to offer the best possible e-commerce experience. SCAYLE’s deep-rooted expertise in e-commerce, coupled with their commitment to delivering an industry leading e-commerce experience for our fans, were key factors in our decision to work with them on this strategically important partnership.“
Tobias Ring, Managing Director, SCAYLE, added:
“Gaining Manchester United’s trust marks a pivotal moment in our pursuit of becoming the number one e-commerce platform for enterprise brands and retailers. We are looking forward to closely partnering with the club and demonstrating our ability to elevate customer experiences on such a global and storied stage. We will give our all to co-creating an e-commerce presence that Manchester United fans are proud of and does justice to the club’s legacy of continuously redefining excellence, both on and off the pitch.“
