In a multi-year, international strategic partnership, Qualcomm Technologies, Inc. and Manchester United have chosen to collaborate over the former’s Snapdragon brand.
Snapdragon platforms are involved in smartphones, wearables, PCs, augmented and virtual reality, gaming devices, automotive and more.
The strategic partnership will emphasise brand-new fan experiences made possible by Snapdragon performance tech at Old Trafford.
Additionally, Qualcomm Technologies will give Manchester United advice on upcoming mobile connectivity upgrades at Old Trafford that will improve the experience for fans on matchdays.
Speaking about the deal, Don McGuire, SVP of Qualcomm Technologies, Inc. and CMO of Qualcomm said:
“We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport. We look forward to bringing best-in-class experiences to Manchester United fans everywhere and supporting a new era of technology integration at the club.“
Victoria Timpson, CEO Alliances and Partnerships at Manchester United, said:
“Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.
“Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”