Quadruple Formula One champion Max Verstappen has announced a multi-year partnership with Fanatics, an international e-commerce and merchandising company.
The partnership will focus on e-commerce, licensed merchandise, and trading cards (including autographs, inscriptions, and race-worn relics). Verstappen will work with Fanatics to open a global online store, where fans will gain access to branded products as well as real-time, on-demand items tied to milestone performances and major race moments.
Fanatics will also launch a new dedicated website as part of the agreement — Verstappen.com — for which it will design, manufacture, and distribute a wide range of officially licensed Verstappen merchandise, including apparel, headwear, accessories, and special product drops.
On teaming up with Fanatics, Verstappen commented:
“It is great to partner with Fanatics and provide exclusive products and experience to all of my fans, no matter where they are in the world. I look forward to working with the Fanatics teams across merchandise and collectibles to create products and experiences that feel authentic to my journey and give fans something special to collect and enjoy globally.”
Andrew Low Ah Kee, CEO of Fanatics Commerce, said:
“Max’s global fan base continues to grow at remarkable speed, and we are proud to help elevate how his fans engage with him.His success on track and international popularity have made him one of the world’s most influential athletes. Our team is excited to have him as a part of our Fanatics global network, creating merchandise that carries real meaning for Max and his fans across the world.”
Mike Mahan, CEO, Fanatics Collectibles, added:
“We’re incredibly excited to welcome Max to the Fanatics family. All of us at Fanatics are huge fans – and his cards are extremely popular and valued in the hobby. With Max, we look forward to developing never-before-seen innovative products that will continue to grow our global F1 success with both fans and collectors.”
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