Cricket News

Marylebone Cricket Club partner with SignVideo by Sorenson

Marylebone Cricket Club (MCC) have announced a partnership agreement with SignVideo by Sorenson, which is a provider of on-demand video interpreting and community interpreting to the Deaf British Sign Language (BSL) community in the UK. 

As per the agreement, SignVideo by Sorenson will be providing sign language interpretation support to MCC, who will in turn provide deaf people various options to contact them.

MCC staff will be communicating on the spot with deaf people through an on-demand video BSL interpreter via a mobile device.

Stuart Dunlop, Sustainability and Accessibility Manager, MCC, commented:

Partnering with SignVideo is a very important step for MCC, as we continue to look into ways of ensuring that Lord’s is a Ground for all. We are very pleased to become the first cricket venue to partner with SignVideo, whose service will make it easier for members of the BSL community to communicate with the Club’s staff. We hope this partnership will open up the experience of Lord’s to those who previously may not have considered visiting.

Jorge Rodriguez, CEO of Sorenson, Parent Company of SignVideo, added:

We are ecstatic to partner with Marylebone Cricket Club in creating social impact by removing language barriers for Deaf cricket fans in the UK. Our partnership provides communication access that is intended to enrich the experience for users of BSL. This means Deaf and hearing fan journeys will be very similar – an exciting breakthrough in creating equivalent participation.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

IPL 2026 | Eliminator: SRH vs RR | Preview and Predictions

It is a win or go home clash with a place in the Qualifier 2…

27 minutes ago

UEFA Conference League 2025/26 | Final: Crystal Palace vs Rayo Vallecano | Preview and Prediction

The 2025/26 UEFA Conference League Final sees two teams who will be looking to break…

1 day ago

South Africa football finds new partner in Chiliz

The South African Football Association (SAFA) has announced a new partnership with blockchain provider, Chiliz.…

1 day ago

Piers Thynne moves from McLaren F1 to Williams F1

British Formula One team McLaren Racing has announced that their former Chief Operating Officer, Piers…

1 day ago

Portuguese football team joins hands with Changan Automobile ahead of FIFA World Cup 2026

The Portuguese Football Federation (FPF) has announced a new partnership agreement with Chinese central state-owned…

1 day ago

Texas Super Kings signs new deal with H-E-B

Major League Cricket (MLC) franchise Texas Super Kings has announced a new multi-year partnership with…

1 day ago