F1 Sponsors

McLaren ink Google partnership

Google joins as an Official Partner.

British Formula One team McLaren have announced a multi-year partnership with Google, with the latter becoming an Official Partner of the McLaren Formula One and McLaren MX Extreme E teams.

The partnership will see Google provide McLaren with its products to enable a more seamless technology experience across devices. McLaren will be using 5G-enabled Android devices and Chrome browsers for their operations to improve on-track performances throughout the season. 

The agreement will also see Chrome and Android branding feature on the engine and wheel covers of the McLaren cars and on the helmets and race suits of the drivers. 

Speaking about the partnership, Zak Brown, CEO, McLaren Racing commented:

We are absolutely delighted and proud to welcome Google to the McLaren Racing family. Google is a global leader in technology and has been a ground-breaking innovator in connecting people around the world. By integrating platforms like Android and Chrome across our operations, our team will be better supported to focus on driving performance. We’re looking forward to an exciting partnership that spans across Formula 1 and Extreme E.

Nicholas Drake, VP of Marketing, Google, added:

McLaren Racing represents the very best of what’s possible on a racetrack across performance, inclusion and sustainability, and those are values we share at Google. We’re bringing more innovation to platforms, like Android and Chrome, and seamlessly connecting them to other Google services to optimise McLaren’s race day performance.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

McLaren Racing partners with Enkei once again

McLaren Racing have announced a new partnership with Japanese motorcycle and passenger car wheel manufacturer,…

20 hours ago

Arsenal inks new deal with ADT

Premier League giants Arsenal have announced a new multi-year deal with security provider, ADT, who…

22 hours ago

Alpine F1 team renews Mercado Libre partnership

French Formula One team Alpine has announced a partnership renewal with Argentine e-commerce company &…

22 hours ago

MotoGP signs new deal with Quint

MotoGP has announced a multi-year partnership with ticket and hospitality packages brand, Quint, who will…

1 day ago

Birmingham Phoenix inks new deal with Skechers

The Hundred franchise Birmingham Phoenix have announced a new partnership with footwear brand Skechers, which…

1 day ago

PGA TOUR joins hands with Supergoop!

The PGA TOUR has announced a new multi-year partnership with SPF-first skincare brand Supergoop!, who…

1 day ago