McLaren Racing partner with Global

McLaren Racing have announced a multi-year partnership with Global, a media and entertainment group, as an Official Race Partner and Official Audio Race Partner of the McLaren Formula One Team and McLaren Hypercar Team.

The partnership, starting with the 2026 season, will put the Global logo on the McLaren F1 team’s radio headsets “during F1 race?week activity at Monaco, Silverstone and other key European races.” Additionally, select F1 race weekends will see Global Player branding feature on the race-team headsets worn by McLaren personnel and team drivers Lando Norris and Oscar Piastri.

Global will also have their branding on the team’s digital assets.

Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, commented:

“Global shares our commitment to reaching fans in meaningful ways. Bringing them into some of our most iconic race environments will add real value to how we connect with audiences throughout the season. We look forward to working closely with the Global team across the selected races.”

Mike Gordon, Chief Commercial Officer, Global, added:

“Partnering with McLaren Racing as Official Race Partner and Official Audio Race Partner is a brilliant opportunity to put Global Player at the heart of the action on one of the world’s biggest sporting stages. Global and McLaren share a drive for performance and precision, with a shared focus on entertaining and engaging audiences. We’re excited to keep race fans updated on Global Player, across our radio brands and our billboard network.”