McLaren Racing partners with Global

British motorsports team McLaren Racing has announced a new multi-year partnership agreement with media and entertainment group Global, who will join the McLaren Formula One team and McLaren Hypercar Team as an Official Race Partner and Official Audio Race Partner starting from the Formula One 2026 season onwards. The partnership will see Global have their logo present on the team radio headsets of the Formula One team during the Monaco, British and other select European races along with Global Player branding present on the race-team headsets worn by the drivers and other team members during selected Formula One races. Global will also have their branding on the team’s digital assets. 

Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, commented,

“Global shares our commitment to reaching fans in meaningful ways. Bringing them into some of our most iconic race environments will add real value to how we connect with audiences throughout the season. We look forward to working closely with the Global team across the selected races.”

Mike Gordon, Chief Commercial Officer, Global, added,

“Partnering with McLaren Racing as Official Race Partner and Official Audio Race Partner is a brilliant opportunity to put Global Player at the heart of the action on one of the world’s biggest sporting stages. Global and McLaren share a drive for performance and precision, with a shared focus on entertaining and engaging audiences. We’re excited to keep race fans updated on Global Player, across our radio brands and our billboard network.”