McLaren Racing inks multi-year deal with SharkNinja

British motor racing team McLaren Racing has announced a new multi-year partnership with product design and technology company SharkNinja who has joined as an Official Partner of the McLaren Formula One Team, Arrow McLaren IndyCar Team, McLaren Hypercar Team and the McLaren F1 Academy. The partnership will see SharkNinja work with the respective teams on content, fan engagement activities and other fan experiences at selected Formula One races including experiences with the McLaren drivers, ambassadors and team personnel. SharkNinja will also work with the McLaren Racing Accelerator Programme, using McLaren’s team’s engineering expertise and innovation methodologies to support future product development. 

Zak Brown, CEO, McLaren Racing, commented,

“We are delighted to welcome SharkNinja to McLaren Racing. Innovation and high performance are at the heart of everything we do, and SharkNinja shares our commitment to continually push boundaries through technology and best-in-class customer experiences. We’re excited to work together across our racing series and bring the partnership to life for fans around the world.”

Mark Barrocas, CEO, SharkNinja, added,

“McLaren is one of the most decorated teams in motorsport history, built on a legacy of innovation, technical excellence and performance at the highest level. That is a mindset we share at SharkNinja. We listen closely to consumers, move with speed and keep iterating until we create solutions that positively impact people’s lives. We are proud to partner with McLaren and combine our strengths to advance innovation for consumers and create unforgettable experiences for fans around the world.”