Big Bash League (BBL) franchise Melbourne Stars have announced a new partnership with Australian organic yoghurt brand five:am, which comes on board as an Official Partner.
The agreement will have the five:am organic branding featured on the Stars dugouts, drinks stations, boundary advertising, water runners and LEDs. The two parties will also work on various fan engagement activities.
Blair Crouch, General Manager, Melbourne Stars, said:
“We thank five:am for their support of the Stars this summer and we’re excited to be working with them this season. We hope we can help them reach more families across Australia through the WBBL and BBL, with more people enjoying their organic yoghurt.“
Chris Elliott, CEO, five:am organic, added:
“Five:am organic has its home in Melbourne which is where it takes milk from free range, grass fed cows and creates delicious organic yoghurts that are available in supermarkets across the country. We are proud to sponsor one of our local WBBL and BBL team, the Melbourne Stars who are actually one of the most supported sporting clubs for the 2023/24 season.
“The partnership is a great fit because we share their commitment to nutrition & a healthy/active lifestyle and importantly we also have a shared ambition to develop more sustainable, healthier communities. We look forward to meeting fans & giving them opportunities to taste our products on game days & events throughout the season.“
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