Formula One team Mercedes have signed a multi-year partnership with Microsoft Corp., which will see Microsoft’s technologies be the key aspect for the race team’s operations. The team will use Microsoft’s cloud and enterprise AI technologies across their business, from the factory to the racetrack. Mercedes will use Microsoft Azure and its AI technologies to expand their high-performance computing and data capabilities, both at the factory and trackside, with scalable cloud and AI resources supporting simulation workloads, performance analysis, race strategy modelling and cross-team analytics.
Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, commented,
“Our sport is driven by those who lead through innovation. We are delighted to partner with Microsoft, one of the world’s foremost technology leaders, whose name is synonymous with groundbreaking innovation. This partnership also reflects our commitment to staying at the forefront of performance and progress. By putting Microsoft’s technology at the centre of how we operate as a team, we will create faster insights, smarter collaboration and new ways of working as we look ahead to the next generation in F1.”
Judson Althoff, CEO, Microsoft commercial business, added,
“This partnership puts Microsoft’s cloud and enterprise AI technologies at the heart of racing performance, where milliseconds matter and data determines outcomes. Together with the Mercedes-AMG PETRONAS F1 Team, we are harnessing data and turning it into real-time intelligence that powers faster decisions, smarter strategies and sustained competitive advantage both on and off the track.”
Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, said,
“It is a privilege to welcome Microsoft into the Mercedes-AMG PETRONAS F1 Team partner ecosystem. Microsoft’s technology already plays a central role in how we operate as a business, and this partnership opens new opportunities to innovate as we look toward the next era of technological development. I look forward to seeing how our teams collaborate to unlock new ways of working across the organization.”
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