Formula 1 News

Mercedes F1 team up with BetterUp

The Mercedes-AMG Petronas F1 Team have announced a partnership agreement with life coaching company BetterUp.

The supply partnership will see BetterUp provide the Mercedes staff and personnel access to its services in order to “prioritise their well-being and sustained focus to achieve peak performance during the high-stakes season ahead.”

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, commented:

The heart of our performance is our people – every member of our team contributes their tenth of a second and plays their part in contributing to our successes on and off the track. We take pride in our innovative approach to wellbeing and it’s fantastic to be working with BetterUp who is a leader in this space.

Alexi Robichaux, CEO and Co-founder, BetterUp, added:

We have long admired Mercedes-AMG PETRONAS for their undoubted dedication to performance, not just on the track but across their entire organisation, whether teams are in the garage or in offices around the world. We pride ourselves on building and delivering technology that increases well-being and performance for some of the world’s most iconic organisations, and we couldn’t be more honoured that this team is also trusting BetterUp to support their people’s peak performance as their official human transformation partner.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Premier League 2025/26 Gameweek 17: Preview and Predictions

Premier League Gameweek 17 returns with another set of interesting and exciting fixtures. The big…

59 minutes ago

AS Roma teams up with Wizz Air

Italian football club AS Roma have announced a new partnership agreement with Hungary-based low cost…

4 hours ago

Tennis Australia inks new deal with YoPRO

Tennis Australia has announced a new partnership agreement with yoghurt brand YoPRO, who will join…

4 hours ago

3 Manchester United players who can benefit from the AFCON players’ absence

One day of a normal Manchester United is all we ask. But it’s never going…

4 hours ago

South Africa tour of India 2025 | 5th T20I | Preview and Predictions

Bad weather conditions in Lucknow meant that the fourth T20I between India and South Africa…

4 hours ago

Looking at the 6 most expensive players from the IPL 2026 auction

Here, we look at the six most expensive trades of the latest mini-auction ahead of…

1 day ago