German Formula One team Mercedes-AMG Petronas have announced leading manufacturer of state-of-the-art cordless power tools and garden equipment, Einhell, as their Official Tool Expert.
The partnership, which will get underway from January 2023, will see Einhell provide the team with its cordless tools at the team’s workshops in their factory and race garage. Einhell’s branding will also be present on the Mercedes drivers’ race suits, team uniform and also on the Mercedes 2023 race car.
Toto Wolff, CEO and Team Principal, Mercedes-AMG Petronas Formula One team, commented:
“We are delighted to partner with Einhell, who joins us as our ‘Official Tool Expert. They are consistently setting new standards in their industry with the constant development of their technology. By using Einhell’s battery-powered tools and equipment, we benefit from the latest technology for maximum performance.“
Andreas Kroiss, CEO of Einhell Germany AG, added:
“Our success comes especially from our team spirit, our dynamism and a clear, bold goal in mind. As visionaries in the DIY industry, we think big. This is why the partnership with the Mercedes-AMG PETRONAS F1 Team is the strategic next step for us towards our goal of becoming an international market and technology leader in battery-powered tools for the home and garden.
“We are proud to support the most successful Formula 1 racing team of the past ten years with our battery-powered tools as ‘Official Tool Expert‘ and to demonstrate our cordless excellence under the most extreme conditions. By positioning our tools and equipment in the international Formula 1 landscape, we are pursuing our international expansion strategy, taking the Einhell brand to the next level. This partnership with Mercedes-AMG PETRONAS F1 is therefore a ‘perfect match.“
Richard Sanders, Commercial Director of the Mercedes-AMG PETRONAS F1 Team, added:
“We’re incredibly excited to be welcoming Einhell to our partner family as our ‘Official Tool Expert’ and bring together our shared push for technological excellence. Their state-of-the-art products will provide the very best equipment across our team, and we look forward to supporting Einhell in their international expansion strategy.“