Football News

Micah Richards partners with Innovative Eyewear

Former English professional footballer Micah Richards has been roped in as an Official Brand Ambassador by Innovative Eyewear.

The deal covers the following Innovative Eyewear brands: Lucyd, Nautica, Eddie Bauer, and Reebok.

The US eyewear company is the developer and retailer of cutting-edge, ChatGPT-enabled smart eyewear under the aforementioned brands.

Speaking about the deal, Micah Richards said:

These days, when people are spending more time than ever in front of their phones, TVs and computers, active lifestyle products like Lucyd eyewear are critically important. I am excited to partner with Innovative Eyewear to advance a new generation of smart glasses that enhance almost any physical activity with seamless open-ear audio and ChatGPT, all while protecting and correcting your vision.

Harrison Gross, CEO, Innovative Eyewear, added:

Few 21st century soccer personalities are as entertaining and popular as Micah. His energetic personality and love for sport complements the Lucyd brand. We are thrilled to work with him to share our mission of safe and seamless smart eyewear worldwide. We believe Micah will help us reach new athletes and sports fans and increase our brand awareness.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Abhishek Sharma roped in as brand ambassador for Gillette India

Indian cricketer Abhishek Sharma has been announced as the brand ambassador of Gillette India with…

9 hours ago

Royal Challengers Bengaluru renew boAt partnership

Royal Challengers Bengaluru (RCB) have announced a renewal of their partnership with boAt, an Indian…

9 hours ago

BCCI teams up with Kingfisher Premium Packaged Drinking Water for IPL

The Board of Control for Cricket in India (BCCI) has joined forces with the United…

9 hours ago

MS Dhoni joins Kuku as investor, becomes brand ambassador for Kuku TV

Indian cricketer Mahendra Singh Dhoni has been announced as an investor in Kuku, an Indian…

9 hours ago

Virat Kohli partners with Johnnie Walker Luxe Blended Water for new campaign

Virat Kohli has teamed up with Johnnie Walker Luxe Blended Water to headline the brand's…

9 hours ago

RCB, bigbasket joins forces again for third consecutive year

Defending Indian Premier League (IPL) champions Royal Challengers Bengaluru (RCB) has once again partnered with…

9 hours ago