Indian Olympic medallist Saikhom Mirabai Chanu has teamed up with Indian cement brand Star Cement, becoming its latest brand ambassador.
The Tokyo Olympics silver-medallist will thus work with the brand on marketing campaigns to inspire and motivate people to follow their dreams.
The partnership will kick off with an upcoming television campaign featuring the 29-year-old.
Speaking about partnering with Star Cement, Saikhom Mirabai Chanu commented:
“I am deeply honoured to be associated with Star Cement, a brand that symbolises strength and reliability. Through this campaign, I aspire to motivate people to build their dreams with the same determination and hard work that has been the cornerstone of my journey. Together, we can construct a stronger and more resilient future.“
Pradeep Purohit, Chief Operating Officer of Star Cement, added:
“We are ecstatic to welcome Mirabai Chanu as the face of our new campaign. Her unwavering dedication, relentless perseverance, and inspiring success story perfectly align with the ethos of Star Cement. We believe that this partnership will not only elevate our brand image but also inspire millions across the region to strive for excellence in their own endeavours. Mirabai Chanu’s incredible journey from her roots in Manipur to achieving global recognition is nothing short of inspiring. Her story of resilience and triumph mirrors the values we uphold at Star Cement.“
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