Major League Cricket (MLC) has roped in American multinational IT services and consulting firm Cognizant as its Official Title Sponsor on a long-term deal.
The partnership reaffirms MLC’s commitment to grow the sport in the US.
Vijay Srinivasan, Co-Founder, Major League Cricket, commented:
“Major League Cricket is thrilled to welcome Cognizant as our title sponsor, starting with season two of MLC this summer. This multi-year partnership will help enable the continued growth of MLC and cricket in America as this new era in the United States for the world’s second-largest sport continues to bloom.“
Ravi Kumar S, Chief Executive Officer, Cognizant, said:
“Cognizant is excited to support Major League Cricket’s vision, inspiring the next generation of cricket players. Our extended relationship with MLC will help us create deeper connections with our clients and associates, while giving back to the communities where we work and play through outreach and education to help invite historically excluded groups into sports and technology.“
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