Major League Soccer (MLS) has announced a new multi-year deal with energy drink firm CELSIUS, which will be joining as the Official Energy Drink of the top-tier US football league until the end of its 2026 season.
CELSIUS will receive on-ground LED branding and also on the substitution boards and in-game signage as per the agreement with MLS. It will also have integration on Apple TV through the partnership at specific MLS matches and events.
Carter Ladd, EVP, Brand Alliances and Consumer Products, said:
“Major League Soccer is thrilled to partner with an innovative, growing brand like CELSIUS. Whether cheering inside the stadium for 90 minutes during our matches or staying energised daily, CELSIUS is a great partner to support the active lifestyle of our League’s diverse fan base.“
John Fieldly, President and CEO of CELSIUS Holdings, Inc, added:
“CELSIUS is thrilled to broaden our presence in the world of professional soccer and partner with a successful and rapidly growing League. The synergy between our brand and the world-class athleticism of MLS resonates with our health-conscious consumers who strive to LIVE FIT. We look forward to helping fuel athletes with Essential Energy to help them exceed their goals on and off the field.“
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