GoPro has signed a multi-year partnership with MotoGP, which will see it join as the Official Action Camera Partner of the series.
The deal will see GoPro work with MotoGP to create exclusive content, including the “GoPro OnBoard” lap preview of each track and more throughout the season, which will be shared across MotoGP’s socials.
GoPro will continue to enjoy presence in the MotoGP paddock and have trackside branding as well. GoPro will also serve as a Title Sponsor to a MotoGP Grand Prix in 2024.
Rick Loughery, Vice President of Global Marketing and Communications, GoPro, commented:
“We’re stoked to be back at MotoGP and are looking forward to delivering captivating content that will immerse race fans even further into the experience.”
Marc Saurina, Head of Global Commercial Partnerships at Dorna Sports, added:
“We’re very happy to welcome GoPro back to MotoGP! GoPro has grown to become a byword for adrenaline, quality, and action, and we very much share those values in our sport, so it makes a perfect partnership. We’re really looking forward to working with them again and bringing some fresh digital content to our fans around the world, as well as seeing the GoPro name trackside throughout much of the calendar and centre stage at a Grand Prix in 2024.”