MS Dhoni partners with DRiV as brand ambassador

Indian cricketer Mahendra Singh Dhoni has been announced as the National Brand Ambassador of DRiV, a global supplier of light and commercial vehicle products and services.

By bringing the World Cup-winning former Team India captain on board, DRiV aims to boost its nationwide presence and play a key role in shaping India’s automotive aftermarket.

On his team-up with DRiV, Dhoni commented:

“I am pleased to be associated with DRiV and its portfolio of well-known products. As someone who is passionate about motorcycles and their spare parts, and enjoys working on my bikes & cars myself, I understand the importance of high-quality components and reliable performance. I look forward to this partnership.”

Chintan Sopariwala, DRiV President, said:

“Many of DRiV’s brands have been serving customers for more than 100 years globally, and we are just as excited about the next century as we were about the first. MS Dhoni represents the same enduring values that define our brands: leadership, consistency, humility, and the ability to perform when it matters most. We are thrilled to partner with him as we continue to grow and strengthen our presence across the Indian subcontinent.”

Sanjeev Kumar Singh, Vice President and General Manager at DRiV South Asia, added:

“India’s aftermarket is one of the most dynamic automotive sectors globally. DRiV brings a portfolio of over 30 globally trusted brands, backed by original equipment engineering and decades of heritage. Our partnership with MS Dhoni, a symbol of trust, consistency, and excellence, reflects the values that define DRiV. Backed by a robust nationwide distribution network, deep engagement with mechanics, a comprehensive portfolio spanning passenger vehicles, two-wheelers, and commercial vehicles, and a strong OE heritage, DRiV continues to raise the benchmark for quality, reliability, and performance in India’s automotive aftermarket.”