MS Dhoni joins MYK Laticrete family

Tile and stone installation firm MYK Laticrete has roped in former India men’s national cricket team captain Mahendra Singh Dhoni as a brand ambassador.

As brand ambassador, Dhoni will be headlining the firm’s integrated marketing campaign to promote its products all over the country.

Murali Yadama, Managing Director, MYK Laticrete, commented:

“It’s absolutely fantastic to have an internationally-recognised and esteemed sports person such as MS Dhoni as part of MYK LATICRETE family and we look forward to involving him in all our future engagements with the customers. His ability to connect us with people across nook-and-corner of the country will be critical in helping MYK LATICRETE to continue to share our vision with more people than ever before. 

“For more than 20 years, the innovations from our world-class manufacturing facilities helped us become a choice of the most preferred brand for influencers in the construction industry and now we are on a mission to create the same in the consumer segment too, and Dhoni’s partnership is a first step in achieving our goals.”

Dhoni added:

“I am honoured to be part of the MYK LATICRETE family and endorse its wide range of products. The company has a rich legacy in the construction and building material industry and they continue to set benchmarks in the industry with their innovative products made from cutting-edge technology. I’m proud to be endorsing their products and together we are confident of reaching many more customers.“

Based out of Hyderabad, MYK Laticrete manufactures tile and stone installation products and has five manufacturing plants across India and 28 regional offices, with plans to open new plants in Gujarat and West Bengal soon. The company’s product range includes tile adhesives, tile grouts, stone care products and waterproofing.