Mumbai City FC is an Indian football club that was founded in 2014 and is co-owned by the City Football Group (CFG). CFG also owns the globally renowned club Manchester City FC in the English Premier League amongst several other football clubs. Mumbai City FC plays in the Indian Super League and are the current title holders of the ISL.
This document focuses on Mumbai City FC’s Official Sponsors and Partners.
Sponsors and Partners: Etihad Airways, Dafa News,Puma, EA Sports, Acer, DreamSetGo, Xylem, Bisleri, UpUrFit, Fast&Up, Fancode, Reliance Foundation, Radio City 91.1,Cloud 9,Capital Group.
Principal Partner
Etihad Airways
Etihad Airways is the national airline of the UAE that is headquartered in Abu Dhabi. They operate in passenger and cargo destinations to the Middle East, Africa, Europe, Australia and North America. Mumbai City FC signed a lucrative multi-year partnership deal with Etihad Airways in 2024. As part of this deal, Etihad Airways became their front of the shirt sponsor. From the 2024-25 season, the Etihad Airways logo will appear on Mumbai City FC’s first and youth team match shirts and training kits.
Dafa News
Mumbai City FC signed a partnership with popular Online Sports Platform,Dafa News for the upcoming 2024-25 season as a principal partner.
As part of the deal, Dafa News will feature on Mumbai City FC’s back of the matchday shirts. Their visibility will also extend to Mumbai CIty FC’s training ground, Club’s digital content, fan experiences and behind the scenes insights.
Associate Partners
Puma
Puma is a German sportswear brand based in Herzogenaurach, Bavaria, Germany. Puma is the official kit partner of the Mumbai City FC since 2020 when they signed a strategic multi-year partnership deal. With a combined aim to develop Indian football at the grassroots level, both Puma and Mumbai City FC will focus on developing youth programs and initiatives to provide exposure and develop interest in football at a young age for children in India.
EA Sports
EA Sports is a division of Electronic Arts that designs and creates online games. They are famous for creating games like EA Sports FC, PGA Tour, NHL etc. EA Sports signed a multi-year deal with Mumbai City FC in 2021. As part of the deal, EA Sports logo features on the back of the shorts of the Mumbai City FC first team matchday and training kits. EA Sports FC also secured an official license to include the Indian Super League in their FIFA 22 game. The partnership has been renewed for the 2024/25 season and EA SPorts FC will remain as Mumbai CIty FC’s associate partner.
Acer
Acer is a Taiwan based multinational company headquartered in Taipei City, Taiwan. Acer manufactures computers and electronic hardware components. Mumbai City FC renewed their partnership with Acer in September, 2024. Acer has been continued as the Official Technology Partner of the Mumbai City FC. As part of the extension, Acer logo will be featured on the right sleeve of the Mumbai City FC first team kits during the 2024-25 ISL season. It will also be displayed at the club’s training facilities.
Official Partners
DreamSetGo
Dream Set Go is part of Dream Sports which is an Indian sports tech organization which owns Dream 11 and FanCode as well. DreamSetGo (DSG) is a luxury international sports experience and travel platform. Mumbai City FC signed them as their Official Ticketing Partner in 2022. As part of the deal, DSG and Mumbai City FC will create unique fan experiences for promotion and awareness of the Indian Super League amongst fans and also grow the fanbase of the club in India. Through this partnership, fans can buy all Mumbai City FC home match tickets as well as get access to premium hospitality services based on the tickets purchased.
Xylem
Xylem is an Indian organization that offers water solutions and water technology for management of drinking water and wastewater. Mumbai City FC signed Xylem as their Official Water Technology partner in 2021. As part of the deal, this partnership also aims to conduct several community outreach programs to raise awareness about India’s water issues and create a more sustainable world by managing water wastage.
Bisleri
Bisleri is an Indian company based in Mumbai popular for selling bottled water and beverages. Mumbai FC signed a partnership deal with Bisleri in 2023 for being their Official Hydration Partner till the end of the 2023-24 season. There has not been any information on the contract renewal yet.
UpUrFit
UpUrFit is an Indian company that creates pre-tested solutions for activation and recovery. In August, 2024 Mumbai City FC signed a multi-year deal with UpUrFit and announced them as their Official Pain Relief and Recovery Partner starting from the 2024-25 season. As part of the deal, UpUrFit will also provide their products for use in the recovery routines of players. They will also offer guidance and support to the Mumbai City FC medical and coaching staff ensuring the use of the latest sports recovery technology.
Fast&Up
Fast&Up is an Indian company based in Mumbai that manufactures Sports Nutrition based products and drinks. Mumbai City FC signed an extension with them in August, 2024 and announced them as their Official Sports Drink Partner. This is the fifth season of the brand’s partnership with Mumbai City FC and they have been supporting the nutrition needs of the Mumbai City FC’s first and youth teams. Due to this partnership, Fast&Up have also gained visibility in the footballing community in India.
FanCode
FanCode is also a part of the Dream Sports company. It is one of India’s premier sports destinations for fans. They offer interactive live streaming services of different leagues across multiple sports. They also have a retail division, the FanCode Shop that offers a great collection of sports merchandise of teams, brands and leagues across the world. Mumbai City FC partnered with Fancode in 2023 and announced them as their Official Merchandise Partner. The Mumbai City FC merchandise will be produced and sold by FanCode. The merchandise includes apparel like t-shirts, polos and accessories like caps, mugs, fridge magnets etc.
Reliance Foundation
Reliance Foundation is an initiative by the Reliance Group of Companies for their philanthropic activities. Reliance Foundation formed a partnership with Mumbai City FC in 2021 to promote football at the youth and grassroots level. With this partnership, they share a combined aim to provide young talents the facility and training to develop into professional football players in the future.
Radio City 91.1
Mumbai City extended their deal with Radio City 91.1 for a fourth consecutive year, retaining them as their Official Radio Partner for the 2024/25 season.
Cloud 9
Mumbai City tied up with energy drink company, Cloud 9 for the ongoing 2024/25 season. This deal makes Cloud 9 the official energy drink partner of the Islanders.
Capital Group
In September, 2024 Mumbai CIty FC inked a deal with Media services company, Capital Group for the ongoing 2024/25 ISL season. With this deal, Capital Group becomes the Islanders Official Outdoor Media Partner.
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