Indian cricket franchise Mumbai Indians (MI) have announced a partnership extension with Gurgaon, Haryana-based electronics brand Usha International.
The extension will see the agreement between the two parties enter its tenth consecutive year.
Komal Mehra, Head – Sports Initiatives and Associations, Usha International, commented:
“To reach a decade-long association with Mumbai Indians is a milestone that echoes the mutual respect and alignment of both brands. It further reiterates our dedication to nurturing sports and developing a sporting ecosystem via strategic partnerships. The Mumbai Indians franchisee displays the true spirit of sportsmanship, and its players are role models for the youth, inspiring them to lead active and healthy lives. We wish the players the best of luck and look forward to witnessing some high adrenalin games this season!“
A Mumbai Indians spokesperson commented:
“We are pleased to continue our long-standing partnership with Usha International. This is a strong and valuable relationship has made them such an integral partner in our journey. Mumbai Indians are glad to be a platform that helps partners leverage and maximise the plethora of opportunities available, helping them reach a wide demographic of fans.“
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