Cricket News

Mumbai Indians sign LoveChild Masaba deal

The Mumbai Indians (MI) have signed a partnership agreement with beauty brand LoveChild Masaba for the ongoing Women’s Premier League (WPL) season.

The partnership will see the two parties work towards “redefining beauty beyond conventional standards, individuality, and authenticity.”

The partnership was revealed through the “Har Innings Mein Beautiful” (“beautiful in every innings”) campaign.

Masaba Gupta, Founder, LoveChild Masaba, commented:

Young India needs strong, ever-evolving, disciplined ,and powerful role models and thought leaders who aren’t afraid to be their true selves.  Our collaboration with Mumbai Indians is an attempt to turn the spotlight on some amazing women, as we enter a new universe of storytelling with women who will, and are dictating cultural moments.

A Mumbai Indians spokesperson added:

We are thrilled to announce our collaboration with LoveChild Masaba. A brand dedicated to self-expression, echoing the ethos and style that Mumbai Indians showcases on the field. It is an exciting journey that we are embarking on, to also give our fans multiple opportunities to engage with and a platform for LoveChild Masaba to engage with our global fans.

Pratik Mukherjee, Brand Head, LoveChild Masaba, added:

With LoveChild Masaba rapidly expanding to retail format across metros, this impact collaboration with Mumbai Indians Women’s team is perfect to accelerate awareness & solidify our brand presence.

Nidhi Laddha, Marketing Head, LoveChild Masaba, added:

“Har Innings Mein Beautiful is a celebratory narrative reflecting the essence of the shared experiences of women of all cohorts. The campaign is a juxtaposition of different women and their lives on-&-off field, finding and celebrating the commonalities between the game and walks of life.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

UFC partners with Drip Water

Multi-year deal signed The Ultimate Fighting Championship (UFC) has announced a new multi-year partnership agreement…

3 hours ago

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

15 hours ago

Juan Mata invests in San Diego FC

Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…

15 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

23 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

23 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

23 hours ago