fbpx
Cricket News

Mumbai Indians sign LoveChild Masaba deal

Aditya Chaudhuri Aditya Chaudhuri

The Mumbai Indians (MI) have signed a partnership agreement with beauty brand LoveChild Masaba for the ongoing Women’s Premier League (WPL) season.

The partnership will see the two parties work towards “redefining beauty beyond conventional standards, individuality, and authenticity.”

The partnership was revealed through the “Har Innings Mein Beautiful” (“beautiful in every innings”) campaign.

Masaba Gupta, Founder, LoveChild Masaba, commented:

Young India needs strong, ever-evolving, disciplined ,and powerful role models and thought leaders who aren’t afraid to be their true selves.  Our collaboration with Mumbai Indians is an attempt to turn the spotlight on some amazing women, as we enter a new universe of storytelling with women who will, and are dictating cultural moments.

A Mumbai Indians spokesperson added:

We are thrilled to announce our collaboration with LoveChild Masaba. A brand dedicated to self-expression, echoing the ethos and style that Mumbai Indians showcases on the field. It is an exciting journey that we are embarking on, to also give our fans multiple opportunities to engage with and a platform for LoveChild Masaba to engage with our global fans.

Pratik Mukherjee, Brand Head, LoveChild Masaba, added:

With LoveChild Masaba rapidly expanding to retail format across metros, this impact collaboration with Mumbai Indians Women’s team is perfect to accelerate awareness & solidify our brand presence.

Nidhi Laddha, Marketing Head, LoveChild Masaba, added:

“Har Innings Mein Beautiful is a celebratory narrative reflecting the essence of the shared experiences of women of all cohorts. The campaign is a juxtaposition of different women and their lives on-&-off field, finding and celebrating the commonalities between the game and walks of life.

Mumbai Indians signs new partnership with LoveChild Masaba
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Rohit Sharma joins forces with Wavin

Rohit Sharma joins forces with Wavin

Indian men's cricket team captain Rohit Sharma has been roped in as the brand ambassador of plumbing and drainage solutions firm Wavin. Sharma is set to promote the company's products...

Is Jasprit Bumrah the best Indian fast bowler of all-time?

Is Jasprit Bumrah the best Indian fast bowler of all-time?

Following Jasprit Bumrah's incredible 2024 ICC Men's T20 World Cup, pundits and fans have been singing the praises of the right-arm quick. We thought it was the right time to discuss if Bumrah is the greatest India quick of all time.

Ravi Shastri signs new deal with Petzzco

Ravi Shastri becomes principal advisor and brand ambassador for Petzzco

Former Indian cricketer Ravi Shastri has joined pet care service provider Petzzco as principal advisor and brand ambassador.