muvin ropes in Hardik Pandya as brand ambassador

Youth-centric neo-bank company aiming to bank on Pandya’s brand presence to grow popularity

As part of its robust market expansion plans, India’s indigenous youth-focused neo-bank muvin has onboarded ace cricketer Hardik Pandya as its brand ambassador to propel its multi-channel marketing campaigns.

muvin’s pioneering mission is to digitise allowance for children and amplify financial literacy amongst students. Founded by Vineet Gupta and Mukund Roa, muvin strives to make India’s GenZ financially independent while educating them about the financial situation around them, especially the students. Parents can transfer allowance directly into their child’s wallet, who can then use it digitally or through their own prepaid card.

muvin’s marketing efforts will be geared towards positioning management of personal finance as an essential life skill and the need to inculcate it from an early age.

Earlier in April 2021, FinOne Technologies had raised a seed round of over US$1 million.

As muvin’s brand ambassador, Hardik Pandya will represent the company via 360-degree marketing campaigns that have kick started with a muvin x Hardik Pandya digital film on muvin’s digital and social properties.

The brand is set to feature a host of creative and incentivised content featuring Pandya for the ongoing festive season.

muvin provides a complete neo-banking experience for students. Powered by RuPay and digital payment partners NPCI (National Payments Corporation of India) and Fino Payments Bank, muvin caters to both teens and young adults through its card and mobile application.

Mukund Rao, Co-founder of FinOne Technologies, commented:

“We believe that teaching personal finance as an essential life skill to a child ought to start at a school level. Students today are a part of a tech-savvy and digital first generation. We are leveraging this scenario to guide them into the world of finance by demystifying its nuances with a simplified and byte-sized approach. By empowering students with a safe & secure platform to conduct their online & offline transactions in an easy & rewarding manner, we are committed to take financial literacy to a whole new level. muvin is a student’s personal card for purchases in the digital and physical world.

“Apart from being an inspiration for the next generation cricketers, Pandya’s personal journey has struck a deep chord with India’s young generation that is ambitious, willing to chase their dreams and aspiring to be successful and self-reliant. A disruptor throughout his career, nobody could better represent what we stand for. We are delighted to welcome him to the muvin family.”

Sharing his thoughts about the association, Pandya added:

“It’s really wonderful to see muvin empowering young students with a hands-on experience of managing personal finance. As a parent, I believe in the merit of muvin’s vision of creating Digital Financial Inclusion and Financial Literacy. I see today’s youth becoming financially independent a lot earlier than I did.  Boosting their financial knowledge at school level could redefine the way they understand the value of money, learn how to save and spend wisely.”