Former Indian International cricketer, VVS Laxman, has been appointed as the brand ambassador of fantasy sports platform, My11Circle, a venture of Games24x7. With this association, Laxman joins former Indian cricket captain Sourav Ganguly, Shane Watson, and Rashid Khan to support My11Circle’s ‘Play with Champions’ proposition.
Fantasy cricket has witnessed a sharp rise in user base between 2017-2018. My11Circle is one of India’s youngest fantasy sports platform, and currently the only one providing real-time match scores within the app. The platform has amassed a total user base of around 16 million skill gamers.
On being named a brand ambassador for My11Circle, Laxman said, “I am delighted to partner with My11Circle, a truly innovative fantasy sports brand in India. India is a cricket-loving nation, and over the last few years, fantasy cricket has gained popularity as an immersive form of entertainment. My11Circle’s ability to understand and respond to user needs has helped it become a household name in less than two years of its launch.”
Saroj Panigrahi, Vice-President, My11Circle, said: “Over 16 million sports enthusiasts have already trusted us since 2019, making us the country’s fastest-growing fantasy sports platform. We are delighted to welcome legendary Indian cricketer Mr Vangipurapu Venkata Sai Laxman as a new Champion in the ‘Play with Champions’ family. Our skill gaming community has enjoyed testing their skills against Mr Sourav Ganguly, Mr Shane Watson, and Mr Rashid Khan. With Mr Laxman’s appointment, we will continue to engage our existing users and extend awesome game-playing experiences to more and more fantasy sports enthusiasts with www.my11circle.com.”