TSM inks new deal with Zenni Optical

TSM ropes in Zenni Optical as Official Eyewear

March 4, 2024

US-based esports organisation Team SoloMid (TSM) has announced a partnership agreement with online eyewear retailer Zenni Optical.

The partnership will see Zenni Optical become the Official Eyewear of TSM. The two brands will work together to develop innovative products and promote eye health awareness within the gaming community. Additionally, the Zenni Optical logo will feature on TSM’s Apex Legends team jersey, with a co-branded collection also set be launched later in the year.

Robb Chiarini, Head of Gaming, Sports and Events, Zenni Optical, commented:

What an amazing partnership to announce. TSM is world-renowned for their dedication to performance and excellence, which aligns hand in hand with the core values of Zenni. Continuing to serve Zenni’s mission, this collaboration will showcase educational content across TSM’s professional ecosystem.

Erik Marino, VP of Brand, TSM, said:

We at TSM are excited to partner with Zenni as our official eyewear partner. The Zenni team truly understands the esports and gaming community, which makes them an organic fit for our org. We look forward to collaborating on high-quality accessible eyewear for our fans.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Leave a Reply

Your email address will not be published.

UP Warriorz Sponsors and brand partners 2024
Previous Story

UP Warriorz Sponsors 2024

Sony Pictures Networks India renews its exclusive media rights with UEFA until the 2026-27 season 
Next Story

Sony Pictures Networks India renews UEFA media rights deal

Latest from eSports

Go toTop