fbpx
eSports

Ninjas In Pyjamas (NIP) inks new deal with BYD

Aditya Chaudhuri Aditya Chaudhuri

Swedish esports organisation Ninjas In Pyjamas (NIP) has announced a partnership agreement with tech innovation group BYD.

The global strategic partnership will see the two parties “explore the overseas esports ecosystem, further extending the global reach of BYD’s brand, products, and technology”.

The deal will entail a host of initiatives, activations, and fan experiences worldwide as BYD continues to invest in the esports industry.

Hicham Chahine, Co-CEO, NIP Group, said:

“We are delighted to further solidify our global strategic partnership with BYD, marking a thrilling new phase in our collaboration. BYD is an amazingly innovative automotive company. The fusion of BYD’s innovation commitment and our esports community’s passion forms a formidable alliance. We are geared up to reach unprecedented levels together.“

NIP inks new deal with BYD
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

BLAST partners with Revoult

BLAST partners with Revoult

eSports
Aditya Chaudhuri Aditya Chaudhuri

Esports tournament organiser BLAST has signed a partnership agreement with global financial tech company Revoult, which comes on board as a Presenting Partner for the BLAST Premier Spring Final event,...

Esports World Cup Foundation inks deal with Barn's Coffee

Esports World Cup Foundation inks deal with Barn's Coffee

eSports
Aditya Chaudhuri Aditya Chaudhuri

The Esports World Cup Foundation (EWCF) has announced a partnership agreement with Barn's Coffee, which comes on board as the Exclusive Coffee Brand for the upcoming Esports World Cup, set...

Vitality teams up with Abios

Team Vitality teams up with Abios

eSports
Aditya Chaudhuri Aditya Chaudhuri

Esports organisation Team Vitality has announced a long-term partnership agreement with esports data and tech provider Abios. The partnership is aimed at enhancing the French esports side's fan engagement application,...