MyFab11 announces partnership with Kolkata Knight Riders (KKR)

Kolkata-based online sports fantasy platform MyFab11 has been announced as the Principal Sponsor of two-time Indian Premier League (IPL) champions Kolkata Knight Riders.

Announced ahead of the 2023 IPL season, the partnership will see MyFab11 serve as the KKR’s front-of-matchday-jersey sponsor.

Anikendra Choudhary, Co-Founder & CEO, MyFab11, said:

“We are thrilled to be a part of KKR, as our brand ideologies are aligned. We both believe and work towards achieving excellence, and rewarding our audience with high quality entertainment. With this partnership, our aim is to reach out to a pan-India audience and create a multi field surge in user downloads on our platform. It is a great honour to commence our partnership with Kolkata Knight Riders, who are one of the most loved franchises.“

Venky Mysore, CEO, Knight Riders Group, commented:

“We are delighted to have MyFab11, a Kolkata based brand as our Principal Sponsor. We are returning to our home ground this time and couldn’t be happier to associate with a local home-grown brand. We are looking forward to a mutually beneficial partnership.“

MyFab11 also released a statement, which read:

“Taking this collaboration a step further, and making it more rewarding for the fans, MyFab11 has rolled out a pre-tournament campaign by running a contest #TicketToEden. Winners of this contest will stand a chance to win merchandise & tickets to KKR matches. It is a start of a landmark cricketing season this year as the legendary Eden Gardens will be hosting KKR matches after a span of three years, post the pandemic. 

“MyFab11’s strong backend team will enable smoother transactions & overall easy user experience on their application during the course of this tournament. Additionally. massive giveaways and prizes will be distributed to strengthen this collaboration and invite more users to the platform.“