Napoli scores big with Amazon

E-commerce giant Amazon has signed a two-year deal with Serie A team Napoli to become their sleeve sponsor in a deal reportedly worth US$2.3 million per year. Amazon, who is already Napoli’s e-commerce partner since 2018, becomes the club’s first-ever sleeve sponsor.

Speaking about the tie-up, Napoli owner and club president Aurelio De Laurentiis said, “It is a great pleasure for us to announce such a prestigious collaboration with a brand of excellence and global stature.  With Amazon we have worked in complete harmony from day one, building a solid relationship and entrepreneurial partnership that can be extended in a profitable and happy way over time, aiming at common goals.”

De Laurentiis, who is also a film producer, has been collaborating with Amazon in London and Los Angeles on various television productions off late.

Amazon’s Fans 360 Business Manager, Maria Giulia Biguzzi, also spoke about the deal, stating, “Listening to our customers and committing ourselves to offer them the best possible selection – as we know that many of them are real football fans – is an absolute priority for Amazon. SSC Napoli was the first football club to work with Amazon’s Fan 360 project since its launch, thus providing fans around the world a fast and convenient way to purchase the official SSC Napoli merchandising. That’s why, today, we are really excited to take a further step forward in the collaboration with the club, by announcing the sponsorship of the SSC Napoli shirt starting from the next match, on August 22nd, at the Maradona Stadium.”

Napoli were also the very first football team in the world to open their brand store on Amazon in 2019.

Their current deal comes on the back of Napoli’s recent announcement, last week, that Italian fashion company Giorgio Armani’s EA7 brand will be their new kit supplier for the upcoming 2021/22 season. EA7 will be replacing Kappa, which is another Italian brand.