The National Basketball Association (NBA) has announced a partnership with global broker STARTRADER, bringing it on board as an Official Partner.
The deal will see STARTRADER enjoy a branding presence across key NBA assets, including in-arena backdrops, broadcast-visible placements, and select league media platforms.
The two parties will also work on fan experiences, joint digital campaigns, and social impact initiatives.
David Watts, Head of Middle East Strategy & Development at the NBA, commented:
“We look forward to working closely with STARTRADER as we continue to grow basketball and the NBA’s presence across the Middle East. The region is a key priority for the league, and this cooperation reflects our ambition to work with brands that share our commitment to engaging fans using the latest technological innovations.”
Peter Karsten, CEO of STARTRADER, added:
“This collaboration reflects the direction STARTRADER is taking as a global brand. Aligning with the NBA reinforces the trust placed in our brand and supports our vision of operating on an international stage alongside institutions that share a commitment to long-term growth.”
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