Kim Kardashian’s shapewear brand SKIMS has been confirmed as the Official Underwear Partner of the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), and USA Basketball on a multi-year deal.
The deal will see SKIMS gain branding visibility at various media venues and on-court signage during NBA and WNBA broadcasts. All aforementioned parties will also work on various fan engagement activities, especially during the NBA All-Star Game and the NBA In-Season Tournament.
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Adam Silver, Commissioner, NBA, commented:
“Skims has quickly become one of our most culturally influential brands. We look forward to bringing NBA fans and Skims users unique experiences, new offerings, and premium products through our partnership. Together, Skims, the NBA, WNBA, and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways.“
Kim Kardashian, Co-Founder & Creative Director, SKIMS, said:
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.“
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Jens Grede, Co-Founder & CEO, SKIMS, added:
“The NBA’s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports. Our partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.“
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