Star Indian track and field athlete Neeraj Chopra has been revealed as the latest brand ambassador for German automaker Audi.
The partnership was announced through JSW Sports, the sports division of Indian multinational conglomerate JSW Group that manages the 27-year-old.
With its partnership with the two-time Olympic medallist, Audi aims to showcase its commitment to sports and business excellence, while also highlighting their shared vision for “pushing boundaries and achieving success.”
On his Audi team-up, Neeraj Chopra said:
“I’ve always admired Audi – not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops. I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does.“
Balbir Singh Dhillon, Head of Audi India, said:
“At Audi, we stand for those who push boundaries – those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand – a symbol of what it means to lead, not follow.”
Karan Yadav, Chief Commercial Officer, JSW Sports, added:
“All of us at JSW Sports are really happy to facilitate this association between Neeraj and Audi India, which is truly a landmark partnership for Indian sport and business. Audi is a car manufacturer that Neeraj really admires and one whose vision as a brand aligns with that of his as an athlete. All our conversations with Audi have been very positive, and with Neeraj being one of India’s finest athletes, I genuinely believe the potential of this partnership is limitless.”
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