Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand ambassador of Kolkata-based Indian battery manufacturer Eveready Industries India Ltd (EIIL).
With this partnership, Eveready hopes to reach out to and connect with the youth of the country, aiming to offer “long-lasting value-for-money solutions for high drain devices of new age India”.
Speaking about the deal, Chopra commented:
“I am delighted to associate with Eveready, a brand that has been an integral part of Indian households for decades and is renowned for its innovation, reliability, and commitment to quality. As an athlete, I understand the importance of reliable and long-lasting power, and I believe Eveready’s Ultima Alkaline battery series exemplify this quality. I look forward to representing a brand that shares my values of performance, durability, and trustworthiness.“
Anirban Banerjee, Senior Vice President, also SBU Head — Batteries and Flashlights, Eveready Industries India Ltd, added:
“Our collaboration with the youth icon, Neeraj Chopra symbolises a shared pursuit of continuous improvement/innovation, more power, and dedication towards excellence, bridging the worlds of sports and spirit of the youth. Innovatively designed with Turbolock Technology, our Ultima Alkaline battery series, embodies our dedication to solving emerging consumer needs with smarter appeal and 400% long-lasting performance. Neeraj Chopra’s extraordinary journey mirrors our brand’s evolution and expansion to enhance the quality of life by offering cutting-edge, portable energy and lighting solutions to people. Together, we aim to empower the present and energise the future, shaping a better tomorrow for generations to come.“
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