Cricket News

Nestlé Munch inks deal with multiple IPL teams

Nestlé Munch has been announced as the Official Crunch Partner of four Indian Premier League franchises: the Kolkata Knight Riders, the SunRisers Hyderabad, the Punjab Kings and the Royals Challengers Bangalore.
The partnership will see Munch launch exclusive limited-edition packs that will feature players from the four teams. Fans will have the opportunity to scan these packs and win an unique 360-degree digital experience of their favourite teams. Additionally, fans will also receive various cricket-themed games, which could then be used to redeem exclusive digital rewards, signed merchandise or a virtual meet with the players. Fans will also have the opportunity of taking photographs with their favourite players through various AR filters.

Rupali Rattan, Head – Confectionery Business, Nestlé India, commented:
“Munch is thrilled and excited to be partnering with popular teams of the ongoing cricket season. It is a unique association to not only support your favourite teams but also provide youngsters a digital immersive experience and encourage them to keep crunching with confidence.”

Rajesh Menon, Vice President & Head of Royal Challengers Bangalore, added:
“We are delighted to partner with Nestle MUNCH. It is a season of some nerve-wracking and entertaining brand of cricket and with this partnership, we hope to bring cheer and joy to our fans.”

Binda Dey, CMO, Kolkata Knight Riders, stated:
“Along with MUNCH we have got a series of exciting activations that will help us share KKR’s journey with fans across. Our commitment to fans continues through our fan engagement initiatives and we look forward to having a great season ahead with MUNCH onboard.”

Satish Menon, CEO, Punjab Kings, said:
“We are equally excited to have a reputed organisation such as Nestlé India onboard and we hope this association brings forth the inherent values of brand “MUNCH” which is youthful, peppy and full of life which resonates with the sports ‘Cricket’ and T20 format in particular.”

K Shanmugam, CEO, SunRisers Hyderabad, stated:
“We’re absolutely delighted to welcome MUNCH to Sunrisers Hyderabad family. We share a common vision to help empower and encourage younger generations to achieve their goals. With this partnership, we hope to inspire more people to pursue their passion with confidence and belief.”

Joy Chauhan, Managing Partner, Wunderman Thompson, said:
“Moments of self-doubt are common in our lives. And when it comes to your performance on the cricket field, confidence can be a game-changer. MUNCH, the self-doubt cruncher, has decided to make its debut on the T20 tournament stage. It has adopted a technology-first approach to create an experiential and immersive game for the consumers of brand MUNCH. A non-TVC, tech-first approach will gamify this experience through pack activation. Now every MUNCH consumer out there can enjoy crunching their doubts and be the hero of this tournament.”

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

3 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…

5 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

8 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

1 day ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

1 day ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

1 day ago