Nestlé Munch has been announced as the Official Crunch Partner of four Indian Premier League franchises: the Kolkata Knight Riders, the SunRisers Hyderabad, the Punjab Kings and the Royals Challengers Bangalore.
The partnership will see Munch launch exclusive limited-edition packs that will feature players from the four teams. Fans will have the opportunity to scan these packs and win an unique 360-degree digital experience of their favourite teams. Additionally, fans will also receive various cricket-themed games, which could then be used to redeem exclusive digital rewards, signed merchandise or a virtual meet with the players. Fans will also have the opportunity of taking photographs with their favourite players through various AR filters.
Rupali Rattan, Head – Confectionery Business, Nestlé India, commented:
“Munch is thrilled and excited to be partnering with popular teams of the ongoing cricket season. It is a unique association to not only support your favourite teams but also provide youngsters a digital immersive experience and encourage them to keep crunching with confidence.”
Rajesh Menon, Vice President & Head of Royal Challengers Bangalore, added:
“We are delighted to partner with Nestle MUNCH. It is a season of some nerve-wracking and entertaining brand of cricket and with this partnership, we hope to bring cheer and joy to our fans.”
Binda Dey, CMO, Kolkata Knight Riders, stated:
“Along with MUNCH we have got a series of exciting activations that will help us share KKR’s journey with fans across. Our commitment to fans continues through our fan engagement initiatives and we look forward to having a great season ahead with MUNCH onboard.”
Satish Menon, CEO, Punjab Kings, said:
“We are equally excited to have a reputed organisation such as Nestlé India onboard and we hope this association brings forth the inherent values of brand “MUNCH” which is youthful, peppy and full of life which resonates with the sports ‘Cricket’ and T20 format in particular.”
K Shanmugam, CEO, SunRisers Hyderabad, stated:
“We’re absolutely delighted to welcome MUNCH to Sunrisers Hyderabad family. We share a common vision to help empower and encourage younger generations to achieve their goals. With this partnership, we hope to inspire more people to pursue their passion with confidence and belief.”
Joy Chauhan, Managing Partner, Wunderman Thompson, said:
“Moments of self-doubt are common in our lives. And when it comes to your performance on the cricket field, confidence can be a game-changer. MUNCH, the self-doubt cruncher, has decided to make its debut on the T20 tournament stage. It has adopted a technology-first approach to create an experiential and immersive game for the consumers of brand MUNCH. A non-TVC, tech-first approach will gamify this experience through pack activation. Now every MUNCH consumer out there can enjoy crunching their doubts and be the hero of this tournament.”