This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise New York Knicks during the 2023/24 season.
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Sphere Entertainment and the parent company of the New York Knicks, Madison Square Garden Sports, entered into a partnership agreement in October 2023 that sees Sphere serve as the basketball team’s Official Jersey Patch Sponsor for the 2023/24 NBA season.
The Sphere logo appears on the Knicks game jerseys, practice jerseys, warm-up shirts, as well as on the clothes sold in retail outlets.
A state-operated lottery in the US state of New York that began in 1967, New York Lottery is an Official Partner of the Knicks and often appears on their digital creatives.
In October 2022, the Knicks announced a partnership agreement with US-based publicly-traded cryptocurrency exchange platform Coinbase as part of the NFT series “New York Forever”.
The two parties have since maintained their multi-year partnership, which sees Coinbase provide offers to the Knicks fans on season-ticket renewals while also enjoying brand visibility through the digital Knicks assets.
It was announced in January 2023 that MSC Cruises and Madison Square Garden Sports had entered into a multi-year marketing partnership agreement, which would see the former serve as the New York Knicks’ official cruise line partner.
As per the deal, MSC Cruises gains visibility through LED signage and on-court signage during the Knicks games at Madison Square Garden (MSG), their home arena. It also serves as the Presenting Partner to the Knicks’ in-game T-shirt toss while also appearing on the team’s social media handles.
The New York Knicks and 1800 Tequila have enjoyed a longstanding relationship with one another since 2010.
It was announced in November 2022 that 1800 Tequila would design exclusive varsity jackets for the team as a nod to the two parties’ collaboration.
The initial multi-year partnership agreement between the two saw 1800 Tequila gain visibility through the courtside LED branding, the scoreboard at MSG, as well as through fan engagement and interactions.
Spectrum, a brand owned by Charter Communications, announced in October 2017 that it had signed a partnership agreement with MSG Networks to provide live coverage of the Knicks’ NBA matches.
As per the deal, Spectrum gains visibility by appearing on the Knicks’ social media handles.
South Korea-based multinational automobile company KIA Motors is an Official Partner of the New York Knicks.
As per the deal between the two parties, the KIA logo appears on the “Starting Five” creatives shared by the Knicks ahead of each game.
ESPN New York 98.7 FM has enjoyed a longstanding relationship with the New York Knicks, having been serving as their radio home since 2004. Most recently, Madison Square Garden Sports announced an extension of this particular agreement on a multi-year basis in March 2019.
The partnership sees ESPN broadcast all of the Knicks’ live matches as well as cover the full pre- and post-game segments.
HUB International Limited, a global insurance brokerage, announced its partnership with Madison Square Garden Entertainment in October 2022 to serve as an Official Partner to the New York Knicks.
The partnership also sees HUB serve as the Presenting Partner to College Hoops at The Garden. Further, the company gains exposure via digital Knicks content, in-game and in-arena signage, and throughout College Basketball games at The Garden.
BetMGM is an online betting company that was announced as an Official Partner of the Knicks in November 2021.
As per the deal, BetMGM gets significant exposure across all Knicks platforms and can be seen throughout their MSG features.
An American ticket sales and distribution company based in Beverly Hills, Ticketmaster is also an official partner of the New York Knicks.
The NBA season matches for the Knicks are made available on the Ticketmaster platform. The company also enjoys brand visibility across the Knicks’ social media platforms.
A lemon-based soft drink brand owned by PepsiCo and sold in the US, Starry is also a Knicks partner for the 2023/24 NBA season.
The partnership sees Starry prominently feature across the Knicks’ social media creatives.
Anheuser-Busch InBev, a multinational drink and brewing company based in Leuven, Belgium, is also an official Knicks sponsor.
The partnership sees AB InBev’s light beer Michelob Ultra feature prominently in the social media promotional segments across the Knicks’ digital assets.
JPMorgan Chase is the presenting partner of the New York Knicks. The two parties have worked on several collaborations over the years. Chase gains visibility through the Knicks’ social media and other digital assets.
In 2022, the two joined hands to work with the Earl Monroe New Renaissance Basketball School. This initiative was aimed at enhancing the students’ academic experience. The two organisations also reportedly donated a sum of US$100,000, showing their commitment to the cause.
Madison Square Garden Sports announced in March 2022 that local ecommerce platform DoorDash would serve as the Knicks’ Official On-Demand Delivery Platform.
The two parties also decided to launch the “Donation Dash” initiative to support the children who did not have access to food. Further, DoorDash gains brand visibility through LED Signage, on-site activations, and GardenVision features at MSG. DoorDash has also served as the presenting partner to the “Knicks Fan Appreciation Night”, while continuing to appear across the team’s social media and digital assets.
American intercity passenger rail operator Amtrak is also an Official Partner of the New York Knicks and features prominently on their social media and digital assets.
Whiskey brand Maker’s Mark and the Knicks signed a marketing partnership agreement in March 2022.
As per the deal, the two parties have teamed up with ROAR NY (Restaurants Organizing, Advocating & Rebuilding) to be a part of an initiative called “Raise The Bar”, which is aimed at helping the bartending community in New York recover from the issues they faced from the COVID-19 pandemic.
Further, Maker’s Mark and the Knicks are to reportedly donate US$20,000 for two years to support the community. Maker’s Mark also gains visibility through LED signage, on-site activations, and digital boards placed outside MSG.
Madison Square Garden Sports and food, culture, retail and hospitality destination Manhattan West signed a marketing partnership agreement in October 2022, which made the latter an Official Partner of the New York Knicks on a multi-year deal.
The US telecom giant has its 5G framework spread across 60 NBA arenas, having had in place multi-year agreements with 15 NBA franchises, the Knicks being one of them.
Infosys is an information technology consulting company that, in November 2021, was announced as the Official Digital Innovation Partner of the New York Knicks.
The partnership entails creating a command centre at MSG to enhance fan experience and deliver real-time operational updates. It also looks to elevate fan engagement by providing in-depth stats to the Knicks.
In November 2021, Caesars Entertainment was officially named the Sports Betting Partner of the Knicks. Caesars Sportsbook is an entity of the company and signed a multi-year marketing agreement with Madison Square Garden.
As per the agreement, Caesars holds branding and premium rights at MSG for all Knicks games as well as other special events.
The Clorox Company has been the Official Cleaning And Disinfecting Product Partner of the New York Knicks since April 2021.
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