New York Red Bulls Sponsors 2025
Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the New York Red Bulls as their official sponsors and partners for the 2025 Major League Soccer (MLS) season.
Official Partners
Sports Illustrated Tickets
Sports Illustrated is an American sports magazine that began circulation in 1954. Its ticketing platform Sports Illustrated Tickets signed a 13-year partnership deal with the NY Red Bulls in December 2024, thus becoming one of their official partners.
As part of this collaboration, Sports Illustrated acquired the naming rights to the RBNY home stadium. The stadium that was earlier called “Red Bull Arena” is thus currently called “Sports Illustrated Stadium”.
Sports Illustrated Tickets also serves as the Official Ticketing Partner for all events held at the venue, including all home games of New York Red Bulls and Gotham FC, as well as all international football games, youth events, concerts, watch parties, and other events. Additionally, Sports Illustrated Tickets’ primary blockchain event ticketing platform, “Box Office”, also holds exclusive rights to ticket sales for all events at the stadium.
OANDA
OANDA, an online crypto broker and forex trading platform, initially formed a partnership with the NY Red Bulls in 2022, coming on board as their Official Forex Trading Partner.
The deal was further extended by the two parties in February 2025.
As per the current agreement, OANDA’s logo features prominently on the right sleeve of the NY Red Bulls’ matchday kits, club polo, anthem jacket, stadium jacket, and rain & travel jacket. OANDA is also “the presenting partner for Transactions, Starting XI and All Access.” Through the partnership, OANDA offers its customers exclusive hospitality access at New York Red Bulls and Red Bull events. OANDA branding also features at Sports Illustrated Stadium on the home player benches.
Toyota
In March 2024, Greater New York Toyota Dealers Association (GNY TDA) signed a partnership agreement with the NY Red Bulls, which made Toyota the Official Vehicle of the New York Red Bulls.
Toyota enjoys branding on assets at Sports Illustrated Stadium, including the Toyota Terrace and the Toyota Gate, as well as across the club’s official digital platforms. Integration into the New York Red Bulls Youth Programmes, with visibility for the Japanese automotive brand, is also part of the agreement.
HSS
Hospital for Special Surgery (HSS) has maintained a long-standing partnership of nearly two decades with the NY Red Bulls.
As per the agreement, HSS serves as the Official Hospital of the New York Red Bulls and provides orthopaedic and sports medicine care to their players. HSS is also the presenting partner of the New York Red Bulls Freestyle Crew, which features football freestyle players from all over the US. The HSS logo features on the kits of the Freestyle Crew, while also enjoying visibility across their social media content.
The two parties last renewed their partnership in June 2023.
Provident Bank
Provident Bank, a New Jersey-headquartered banking institution, also has a partnership in place with the New York Red Bulls. As per the agreement, Provident Bank serves as the Official Banking Partner of the club. The two last renewed their partnership in October 2023.
Provident Bank currently holds the naming rights to the Suite Lounge at Sports Illustrated Stadium. Located on the fourth and fifth levels of the venue, the lounge comprises 29 luxury suites and a party suite, offering exclusive culinary options, an open top-shelf bar, and viewing experiences.
Hackensack Meridian Health
Hackensack Meridian Health (HMH) is one of New Jersey’s top health services providers. HMH has been collaborating with the club on community outreach programmes, such as “Marvel Night” at Sports Illustrated Stadium.
Marvel Night features paediatric cancer patients from the HMH medical network and pairs them and their siblings with the club’s players to design custom cleats that the players wear during warm-up. The patients and their siblings also get an opportunity to walk the players out to the pitch as well as receive various rewards throughout the evening.
Audi
Headquartered in Ingolstadt, Bavaria, Audi is a luxury automotive manufacturer from Germany. In April 2022, Audi announced a multi-year extension of its partnership with the NY Red Bulls, thus continuing as their Official Luxury Vehicle Partner.
As per the agreement, Audi retained the naming rights to the (Audi) Club, an exclusive hospitality experience at Sports Illustrated Stadium. The two parties also collaborate on community initiatives such as the “Goals for Growth” programme, which entails donating four trees to a local community for every goal the Red Bulls score in a season. Additionally, Audi has served as the presenting partner for Fireworks Night at the stadium and enjoys showcase rights for its vehicles outside the stadium on all matchdays.
Adidas
Adidas is the official kit supplier for the New York Red Bulls. The German sportswear and sporting goods giant holds the rights to design matchday and training kits for every team in Major League Soccer.
Intermex
As part of the agreement, the two parties collaborate on in-stadium activations, community outreach, and cultural programmes to promote diversity across the Tri-State area.
Heineken
Heineken thus became the Official Import Beer of the NY Red Bulls, with the partnership entailing signage and intellectual property rights, as well as retail activations to boost fan experience.
Heineken’s partnership with the NY Red Bulls was renewed in February 2020 with the opening of the Heineken Deck on the Northeast Concourse of Sports Illustrated Stadium.
Levy
Starting with the 2026 season, Levy is to oversee the concessions and dining experience throughout Sports Illustrated Stadium, while also working on an exclusive line of team merchandise that is to be made available for sale at the team shops inside the stadium.
Choose New Jersey
Choose New Jersey is a New Jersey-based organisation that promotes economic development in the Tri-State area.
Choose New Jersey has an official partnership agreement in place with the NY Red Bulls, as mentioned on the club’s and organisation’s official websites.
Jinro Soju
As part of the agreement, the Jinro Sideline Bar was introduced inside Sports Illustrated Stadium.
Continental Tire
German multinational tyremaker Continental also has a partnership in place with the NY Red Bulls, as per the club’s official website.
New Jersey Lottery
New Jersey Lottery is run by the state of New Jersey. Its in-house draw games are Pick-3, Pick-4, Jersey Cash 5, Pick-6, Quick Draw, and Cash Pop. Its other draw games include Cash4Life, Mega Millions, and Powerball.
Sportscare Institute Inc.
Sportscare Institute Inc. is a physical therapy and sports medicine institution that has over 65 clinics across New Jersey, New York, and Florida.
Pulse+
As per the agreement, Pulse+ water bottles are made available at Sports Illustrated Stadium throughout the season, with the brand also involved in fan-zone activations.
Altec Lansing
Altec Lansing is an American audio electronics company that manufactures loudspeakers, headphones, and other audio accessories for both professional and home purposes. In June 2025, Altec Lansing was announced as the Official Audio Partner of the NY Red Bulls.
The partnership entails Altec Lansing equipping the club’s sensory room with its noise-cancelling headphones, ensuring guests with sensory challenges have a comfortable and immersive experience during matches and events at Sports Illustrated Stadium.
Sherwin-Williams
Sherwin-Williams is an American paints and coating solutions provider based in Cleveland, Ohio.
Sherwin-Williams has a marketing partnership deal in place with the NY Red Bulls, as per which it collaborates with the club to provide paint supplies for community-based initiatives.
Kean University
As per the deal, Kean University has access to internship, full-time job, and sales opportunities for its students and alumni with the NY Red Bulls. The club also run an employee mentorship programme with students, which includes shadowing and networking events, while Kean students also have the chance to participate in community service projects with the club.
Quartz Engine Oil
According to the agreement, Quartz Engine Oil serves as the Official Engine Oil of the NY Red Bulls. The partnership includes sponsorship of the team radio broadcast called the “Lade Out Podcast”, while Quartz also features across the club’s digital platforms and works on in-stadium activations at various home games at Sports Illustrated Stadium.
Glaze Donuts
In April 2024, Glaze Donuts signed a partnership agreement with the NY Red Bulls, coming on board as an official partner.
However, there have been issues between the two parties, with the NY Red Bulls having filed a breach-of-contract lawsuit against the doughnut brand following its failure to pay the sponsorship fees.
New Jersey Institute of Technology (NJIT)
As an official partner of the club, NJIT acts as the presenting partner of the “Goals for Perfect Attendance Program” and the “After School All-Stars Mentorship Program” in collaboration with the club. While one programme promotes regular school attendance in Newark, the other offers skill-development opportunities to students.
Wawa
Wawa, an American convenience store chain that operates in Pennsylvania and other areas of the US East Coast, is an official partner of the NY Red Bulls.
Juan, Please
“Juan, Please” is a New Jersey-based Ready-to-Drink (RTD) canned tequila cocktail brand. In June 2025, it became the official cocktail partner of the NY Red Bulls.
As per the agreement, “Juan, Please” products are available in Section 121 inside Sports Illustrated Stadium, at the Bodega, and other club locations. Its TLT (tequila, lemonade, and tea) product acts as the Cocktail of the Match at multiple home games, enjoying visibility on the pitch-side LED boards. Additionally, “Juan, Please” is promoted across the club’s official digital platforms.
ABM
ABM Industries is a San Francisco-based American facility management company that also serves as an official partner of the NY Red Bulls.
QuickChek
QuickChek is a Whitehouse Station-based convenience store chain. It operates through 150 stores in New Jersey, New York’s Hudson Valley, and the Long Island area.
Evolv
As per the agreement, Evolv’s Express Systems have been installed for fan screening at all main entrances of the stadium. Its screening systems are also used for player and staff entries.
Additionally, Evolv also works with the New York Red Bulls on community-driven initiatives.
Best Trails & Travel
As part of the agreement, Best Trails & Travel takes care of the team’s travel needs for both home and away games. The charter bus service also offers its services for corporate and private events, including package deals to Atlantic City casinos, Foxwoods, Mohegan Sun, and theme parks.
Coyote
Coyote Promotions, an advertising services provider, also has a partnership agreement in place with the NY Red Bulls, as per the club’s official channels.
Triad Coatings LLC
Triad Coatings LLC is a commercial and industrial painting and coating solutions company that specialises in epoxy resin floors and industrial construction.
Decker Construction
The company specialises in electronic signage, digital billboards, and large-sized video boards.
Musco Lighting
Lighting company Musco Lighting LLC is also an official partner of the NY Red Bulls.
As per the deal, Musco Lighting has installed a High-Intensity Discharge (HID) lighting system at Sports Illustrated Stadium and lighting systems at the club’s training facility in Whippany, New Jersey.
Musco Lighting has also collaborated with the club on an initiative called “Black Players for Change” to build 11 Mini-Pitch Systems with the aim of providing safe spaces for football-playing youth in the New York tri-state area.
Brisas
As part of the deal, Brisas has a food stand located on the concourse level between Sections 125 and 126 at Sports Illustrated Stadium.
W Hoboken
Marriott International-owned hotel chain W Hotels also has a partnership with the NY Red Bulls through its outlet in Hoboken, New Jersey.
Soy Kitchen
Soy Kitchen is a restaurant owned by Beyond Nightlife Inc. that has a partnership with the NY Red Bulls. Beyond Nightlife is a restaurant group based in Los Angeles, California.
Signal Sign Co.
Signal Signage Co. is a New Jersey-based custom signage company.
Inside Rx
As part of the agreement, Inside Rx offers discounts on prescription medicines for individuals and families in the Tri-State area.
