Newcastle United FC rope in InPost as official partner

Newcastle United Football Club (NUFC) have announced a multi-year collaboration partnership with Polish logistics company InPost, on-boarding it as their Official Parcel Collection and Delivery Service Partner.

As part of the agreement, InPost will install bespoke Newcastle United parcel lockers outside St James’ Park, home of the Newcastle senior men’s team. The “Geordie lockers”, as they will be called, are to be designed in the famous black and white of of the club, offering NUFC fans “fast, secure and convenient delivery and returns options”.

InPost will also have a digital presence across the club’s digital channels as well as inside St James’ Park, which will highlight its out-of-home delivery service which has more than 60,000 collection points throughout Europe.

Speaking on the new partnership, Newcastle United FC’s Chief Commercial Officer, Peter Silverstone, said: 

“This first of its kind Premier League partnership clearly shows a shared commitment from InPost and Newcastle United to be innovative and creative, whilst putting our fans at the heart of activity.

“Our loyal supporters, and the residents of Newcastle, will benefit from convenient, cheaper, and more environmentally friendly deliveries right on the doorstep of their beloved St. James’ Park.

“Like Newcastle United, InPost is on a rapid and remarkable UK and international growth trajectory, with a 60 per cent increase in locker locations internationally during 2023, with the number of parcels delivered using InPost’s service seeing a 30 per cent increase in their global markets.

“Similarly, during the 2022/23 season, Newcastle United’s live audience reach grew over 48 per cent in Europe and 44 per cent in the UK, with our number of followers increasing at a rapid pace.

“We are excited to partner with InPost, providing an incredible platform to support their UK and European growth plans. We are delighted to welcome InPost to our family of partners.“

Rafal Brzoska, Founder and CEO, InPost Group, said: 

“This exciting partnership underlines our commitment to expand InPost’s presence in the UK and Europe and to provide our best-in-class delivery solutions to a wider audience.

“The demand for consumer convenience across e-commerce has never been higher and we are proud to partner with Newcastle United at such a pivotal time of growth. Newcastle United’s growth over the last 18 months has been remarkable and we are excited to join forces with a club, and business, which matches our ambitious growth plans. Exceptional performance is something we both aspire to and this will be a key theme as we bring this partnership to life.

“The international reach and popularity of the club will help InPost break new ground and we look forward to sharing the journey with one of the most passionate fanbases in the world.“