Newcastle United signs new deal with KNOX Hydration

Premier League club Newcastle United has announced a multi-year partnership agreement with hydration brand, KNOX Hydration. The partnership will see Newcastle United’s training centre at Darsley Park be renamed to The KNOC and the Newcastle United’s men’s, women’s and Academy teams will have KNOX Hydration’s logo present on the training wear sleeves. The partnership will also see KNOX Hydration’s high-performance nutrition expertise across all levels of the club, providing players with elite hydration products designed to support performance and recovery.

David Hopkinson, Chief Executive Officer, Newcastle United, said,

“We are thrilled to welcome KNOX Hydration as a world-class partner. They share our relentless ambition to disrupt the status quo and reach the pinnacle of our respective industries. This isn’t just a branding exercise; it’s a performance-led partnership that will also support our community. As we integrate KNOX Hydration products into our daily environment at ‘The KNOX,’ we are giving our players the best possible tools to succeed, while driving the commercial growth necessary to compete at the very top. This is an exciting partnership for everybody at Newcastle United and KNOX, and we cannot wait to get started.”

John Schaefer, Chief Executive Officer for KNOX Hydration, added,

“We are thrilled to partner with Newcastle United, a truly storied football club with a rich history and a bold future. With new leadership and heightened ambitions, Newcastle’s trajectory aligns perfectly with KNOX’s own rapid ascent. Just as importantly, the club’s incredibly dedicated fan base and the strong sense of community that surrounds Newcastle United make this partnership especially meaningful. We’re excited to grow together and be part of that journey both on and off the pitch.”