Nico Hülkenberg: Brand Endorsements

This article contains information about the brand endorsements and notable charity work of German racing driver Nico Hülkenberg.

CURRENT ENDORSEMENTS

Gebr. Heinemann

In 2022, German travel retail company Gebr. Heinemann signed a sponsorship agreement with Hülkenberg.

In March 2025, Gebr. Heinemann announced the continuation of its partnership with Hülkenberg.

Admin By Request

In March 2025, San Francisco–based cyber security company Admin By Request signed Hülkenberg as a brand ambassador. 

The partnership entails the brand’s logo appearing on Hülkenberg’s racing helmet throughout the Formula One season. 

The LEGO Group

The LEGO Group is a Danish private company that manufactures miniature building blocks. 

In February 2025, Lego Germany announced a partnership with Nico Hülkenberg for the 2025 F1 season. 

Schuberth

Schuberth is a German helmet manufacturer that specialises in high-end racing helmets. 

Hülkenberg is a Schuberth brand ambassador and wears its helmets for all of his Grand Prix outings. 

PREVIOUS ENDORSEMENTS

Samsung

Samsung Germany partnered with Hülkenberg in 2021 for promotion of its products. 

As part of the deal, Hülkenberg posted several promotional videos on his social media accounts, promoting Samsung Galaxy products. The partnership ended in 2022.

Hahnair

In July 2024, Hahnair, a charter airline and distribution partner for airlines worldwide, announced a partnership with Nico Hülkenberg.

This collaboration had Hülkenberg sporting the Hahnair logo on his helmet throughout the 2024 F1 season.

Hechter Paris

In September 2019, Hülkenberg became a brand ambassador of fashion brand Hechter Paris. 

As part of the deal, he appeared in many shoots and interviews for the French brand, posting the same on his social media accounts.

Philipp Plein

Hülkenberg was seen promoting German fashion label Philipp Plein’s clothing and shoes on his social media account in 2016. He also attended Philipp Plein fashion shows.

NOTABLE CHARITY WORK

• Hülkenberg partnered with Lymph&Co, a foundation dedicated to raising awareness and funding research for lymphoma, a type of blood cancer. He also auctioned one of his helmets worn at the 2024 Dutch Grand Prix, with all proceeds going to the Lymph&Co Foundation.
• Hülkenberg has also worked with the non-profit Starlight Children’s Foundation, which included various initiatives like special livery on his race car and visits to children’s hospitals. The Haas F1 team, for whom he races, also donated to the cause.
• Hülkenberg has also supported the efforts of the United Nations High Commissioner for Refugees (UNHCR) to help the people of Ukraine amid their ongoing war with Russia.