Following are the companies and organisations that serve as sponsors and brand partners to Indian Super League club NorthEast United FC and enjoy a strong branding presence across their physical and digital assets.
NorthEast United (NEUFC) have partnered with Parimatch News as their main sponsor for the eighth season of the ISL. Parimatch News is a sports and entertainment outlet that provides sports coverage and analysis to all the sports fans.
Speaking about its association with the Guwahati-based club, Japneet Singh Sethi, Marketing Lead – India, Parimatch News said, “I’m chuffed to bits, to say the least. The Northeast is a region that is obsessed with football to the extent that people over there worship the sport, just like we at Parimatch News do. This association between NorthEast United Football Club and Parimatch News is therefore quite fitting.”
BKT Tires, the multinational tires group, announced the extension of its partnership with NorthEast United for the second season running in November 2021.
BKT is renowned for sponsorships in sports; it’s also the title sponsor of Serie B (Italian second division) and Ligue 2 (French second division).
Ms. Priya Runchal, Director of NorthEast United FC, said, “We are delighted to extend our association with BKT Tires for another year. BKT’s belief that sport has the power to unite communities is one that NorthEast United also shares, and these synonymous values are the foundation that this partnership was built on. The extension of our association is a testament to the mutual support and appreciation that both parties have for each other. Together with BKT Tires, we want to continue the development of football within the region.”
Through its numerous sponsorship deals, BKT looks to strengthen its support in growing Indian sports. BKT is associated with most sports championships that take place in India. It was also the official tire sponsor for a number of IPL teams in the 2021 season.
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OFFICIAL NUTRITION PARTNER
NorthEast United struck an agreement with Guardian Healthcare, an online platform which provides supplements and nutrients for athletes, as their Official Nutrition Partner back in 2019.
SIX5SIX signed a multi-year deal with NorthEast United to become their official kitting and merchandising partner in September 2021.
The merchandising company focuses on bringing about a feeling of inclusivity to the athletes, fans and stakeholders, with every design telling a story.
SIX5SIX designs the team’s home kits, away kits, training kits, as well as the entire fan merchandise range.
This is SIX5SIX’s second partnership in the ISL, having previously announced an agreement with Kerala Blasters.
Amrit Cement is one of the leading manufacturers of cement in north-eartern India. It has partnered up with NEUFC as their new principal sponsor going into the 2021/22 ISL season.
In October 2021, Seagram’s Imperial Blue announced its association with NorthEast United as their sleeve sponsor for the upcoming season of the ISL.
Imperial Blue has always looked to connect with the youth of the country, and this partnership presents an opportunity to strengthen both the brands.
Commenting on the association, Priya Runchal, CEO of NorthEast United Football Club, said, “This association marks the coming together of two iconic brands who have the Northeast consumer at their heart. Seagram’s Imperial Blue is always known to create a deep rooted bond with the consumers by offering experiences ahead of the category. We are proud to have the brand on board and see this as a symbiotic relationship. One where Imperial Blue will get to further strengthen its brand love with the consumers and NEUFC gets to be a part of the various moments of conviviality that Imperial Blue celebrates with its consumers. Cheers to that.”
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